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KODAK INTRODUCES NEW FILM, REVOLUTIONIZES UNDERWATER PHOTOGRAPHY

 ORLANDO, Fla., Jan. 21 /PRNewswire/ -- Eastman Kodak Company (NYSE: EK) is taking the blue out of underwater photographs. Today at the Diving Equipment Manufacturers Association (DEMA) show the company announced the world's first slide film designed specifically for underwater use.
 Kodak Ektachrome underwater film is a breakthrough color reversal film that allows underwater photographers to capture rich and natural color. The new film offers unrivaled color accuracy.
 Kodak has applied for a patent on the new film's technology that makes possible more realistic color rendition in photographs taken in water 10 feet and deeper. Because even a few inches of water act as a strong filter on the longer rays from the red end of the spectrum, underwater pictures taken with daylight films are almost always too blue -- unless the photographer takes enormous pains with flash systems and other accessory products.
 The new film is more sensitive to red light than the daylight slide films previously used under water, and significantly diminishes the overall blue cast created by the filtering effects of sea water. It thus improves the reds, oranges, and yellows in underwater images.
 The new film is available in 50-speed on a 36-exposure roll. In addition to its improved color rendition over daylight slide films previously used under water, the film features fine grain and excellent sharpness.
 "Kodak's understanding of color science and its implications for photography allowed us to develop this product and get it to market in less than 10 months," said John Babbitt, Kodak general manager and vice president, Worldwide Photographic Imaging Systems.
 "This new film will revolutionize underwater photography," he said. "Most divers want photographs to show what their eyes perceive under water. Daylight slide films, however, lose approximately one stop in red light speed per each 10 feet under water.
 "In addition, even the best photographs show clearly only the objects within close range that can be illuminated by a daylight flash," he added. Daylight slide films used under water are prone to the drastic lighting changes that occur depending on the depth of the water and the distance from the subject.
 "The new Kodak Ektachrome underwater film will enable underwater photographers to get an image that's much closer to what they view," Babbitt said. "Not only will they be able to capture what they see up close but they will see much of the background as well." Most underwater photographers take pictures at depths of 30 to 60 feet. The new film, however, works equally well at depths as shallow as 10 feet.
 "Ektachrome underwater film will undoubtedly change people's perceptions of what 'underwater' looks like," Babbitt said. Kodak said that freelance photographers who have used the new film report excellent results.
 Kodak plans to offer the film through scuba shops and photo specialty stores. It will be shipped to retailers in the U.S. in March. Suggested selling price for the 36-exposure roll is $10.32.
 -0- 1/21/93
 /CONTACT: Paul C. Allen, Media Relations, Eastman Kodak Company, 716-724-5802/
 (EK)


CO: Eastman Kodak Company ST: New York IN: CHM SU: PDT

BM -- CL016 -- 7601 01/21/93 16:19 EST
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Date:Jan 21, 1993
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