KODAK'S BIG DAY: 20 NEW PHOTOGRAPHIC PRODUCTS
NEW YORK, Feb. 10 /PRNewswire/ -- Eastman Kodak Company (NYSE: EK) today announced more new photographic products than on any single day in the last decade. The announcement came just three weeks after Kodak Chairman Kay R. Whitmore promised shareowners the company would focus more intently on its core photographic business. Sleek and compact new 35 mm cameras, a new single-use camera ideal for portraits, and a remarkable 400 speed color print film are among the 20 new consumer and professional products unveiled today. "This announcement is more than the sum of its products," said Dr. Leo J. Thomas Jr., president, Kodak Imaging Group. "It reflects the most dramatic series of improvements to Kodak films and cameras in more than 10 years, and it demonstrates the company's continuing strength in the traditional photography business."
Among the products announced today: -- Kodak Gold ultra 400 film is a new multi-purpose film that becomes the ideal single film for general picture taking. It combines significant advances in Kodak T-Grain emulsion formulations with other proprietary technologies. The new film offers the best possible balance of features of any color print film. -- The 35 mm Kodak Cameo motordrive camera and 35 mm Kodak Cameo focus free camera are sleek, compact cameras that fit easily in picture- takers' hands or pockets. The Cameo motor 110 offers convenient drop-in film loading and motorized film advance. All the cameras feature a patented flip-up flash that reduces "red-eye" in pictures. -- Kodak Ektachrome Lumiere professional films incorporate breakthrough imaging technology, resulting in transparencies with outstanding color and image structure characteristics. -- The new Kodak Fun Saver portrait 35 camera -- with a special bounce flash -- makes it easy to produce close-up, portrait-like pictures of one or two people. The company also unveiled an updated Kodak Fun Saver panoramic 35 camera with a new, easy-to-use optical viewfinder and easy-to-read exposure numbers. -- Ektachrome Elite films, a new generation of consumer slide films, offer improved skin tone reproduction, increased sharpness and richer color. -- Kodak Ektapress plus 400 film is a new high-speed color negative film for photojournalists, while Kodak pro 400 film is designed for commercial and industrial photographers' special needs. -- The Kodak Star 110 camera is a pocketable camera with hassle-free drop-in film loading and electronic flash, and the Kodak star 275 camera is an easy-to-use 35 mm camera with built- in flash. -- Kodak photo fX camera kits and project packs are designed to help children ages 6 and older take pictures and have fun with photography. Kodak also is market-testing Kodak StoryAlbums, a series of book-like albums for children and teens.
MAXIMIZING MANUFACTURING NETWORK
While the new cameras announced today show Kodak's continuing commitment to meet the needs of consumers, they also demonstrate the company's ability to maximize the benefits of its own integrated worldwide manufacturing network. Cameo motordrive cameras are made at the Kodak facility in Monterey, Mexico, using metal parts fabricated at the company's Elmgrove plant in Rochester, N.Y., where the cameras were designed and developed. Unique plastic molding equipment used in Monterey to make camera bodies also was designed and constructed in Rochester. "Reliance on the best Kodak source for the various phases of equipment manufacture is the key factor in Kodak's ability to offer consumers worldwide the very attractive combination of high-quality results, advanced features and modest prices embodied in the new Cameo line," Thomas said. Like all Kodak single-use cameras made for U.S. and worldwide sales, the new portrait model is produced at Kodak's Elmgrove facility. Citing those cameras as the "fastest growing product category in the world of photography," Thomas said the number of single-use cameras Kodak expects to make and sell this year is more than triple the number of traditional cameras shipped from the Elmgrove facility in any previous year. He noted that more than 10 million single-use cameras have been recycled at various Rochester sites. -0- 2/10/93 /CONTACT: Paul C. Allen, Media Relations, Eastman Kodak Company, 716-724-5802/ (EK)
CO: Eastman Kodak Company ST: New York IN: LEI SU: PDT
BM -- CL004 -- 4988 02/10/93 08:29 EST
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|Date:||Feb 10, 1993|
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