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KNOWLEDGE ADVENTURE JOINS DAVIDSON & ASSOCIATES INC.'S AFFILIATED LABEL PROGRAM

 Knowledge Adventure's `Adventure Series' Titles Will be Sold
 in the School Market Through Educational Resources
 and Other Educational Resellers
 TORRANCE and LA CRESCENTA, Calif., Oct. 5 /PRNewswire/ -- Davidson & Associates Inc. (NASDAQ: DAVD) today announced that Knowledge Adventure Inc. has joined Davidson's Affiliated Label Program to market Knowledge Adventure's educational software to schools.
 Davidson is the master distributor of Knowledge Adventure's educator versions of "Dinosaur Adventure," "Science Adventure," "Space Adventure" and "Knowledge Adventure." These products are immediately available in teacher packs, lab packs and network versions through Educational Resources, Learning Services, Fas-Track and other educational software resellers. Knowledge Adventure will continue to market its home- oriented educational products directly through its existing retail partners.
 Knowledge Adventure joins eight other software companies in Davidson's rapidly growing affiliated Label Program, which provides sales, marketing and distribution support to third-party publishers. Affiliated label companies include Arcadia Productions, Creative Pursuits, Europress, Inline Software, Lawrence Productions, Maxis, The Software Toolworks, SWeDE and 3DI Productions.
 Said Bob Davidson, chairman and chief executive officer of Davidson & Associates Inc., "We're delighted to welcome Knowledge Adventure as our newest Affiliated Label Program member. The company's leading-edge, trend-setting products in core curriculum areas such as science and history will be ideal for the school market."
 Adds Rod Turner, president of Knowledge Adventure, "the combination of Davidson's strong access to the school market along with the strength of our educational products will help us maximize the market potential of our school versions. As we continue our aggressive development schedule of products for the PC and the Macintosh, our products will quickly achieve acceptance in schools nationwide."
 Pricing and Availability
 Pricing for teacher packs range from $49.95 to $69.95 per title; $119.95 to $189.95 per title for lab packs; and $375.00 to $695.00 per title for network versions. The software is immediately available in DOS, Macintosh and CD-ROM formats.
 Davidson & Associates Inc. is a leading publisher of educational software for the home and school markets. Founded in 1982 by educator Dr. Jan Davidson, the company has won national acclaim for teacher- designed, student-tested software such as the "Math Blaster" series, "Kid Works 2" and "Kid CAD" in the home market, and "English Express" and "Story Club" in schools.
 Knowledge Adventure Inc., headquartered in La Crescenta, is a leading developer of multimedia educational software products. The company's titles include: "Knowledge Adventure"; Isaac Asimov's "Science Adventure"; "Space Adventure with Dr. Tom McDonough and Astronaut Buzz Aldrin"; "Dinosaur Adventure"; "The Tale of Peter Rabbit Talking Storybook"; and "Kid's Zoo, a Baby Animal Adventure." Last November, the company was awarded PC Magazine's Technical Excellence award for its Interactive Books and also received Kids & Computers' Technical Achievement award. In its Jan. 11, 1993, issue, BusinessWeek rated "Space Adventure" as one of the Best Products of 1992. In addition, the company's "Dinosaur Adventure" and "Space Adventure" were selected Best Elementary Education and Best Secondary Education Program, respectively, by the 1993 Software Publishers Association as part of its Excellence in Software Awards program.
 -0- 10/5/93
 /CONTACT: Linda Duttenhaver, Davidson & Associates, 310-793-0600, ext. 230; or Lynda Orban, Knowledge Adventure, 818-542-4200, ext. 122/
 (DAVD)


CO: Davidson & Associates Inc.; Knowledge Adventure Inc. ST: California IN: CPR SU: JVN

MF-LS -- LA005 -- 8720 10/05/93 09:04 EDT
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Publication:PR Newswire
Date:Oct 5, 1993
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