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KMEX-TV AND CALIFORNIA FEDERAL TEAM UP FOR HISPANIC VOTER REGISTRATION AND CITIZENSHIP DRIVE

 KMEX-TV AND CALIFORNIA FEDERAL TEAM UP FOR HISPANIC
 VOTER REGISTRATION AND CITIZENSHIP DRIVE
 LOS ANGELES, Aug. 21 /PRNewswire/ -- KMEX-TV, Channel 34/Univision and California Federal Bank (Cal-Fed) have pledged to assist the Hispanic community in Southern California attain greater political empowerment by conducting voter registration and citizenship drives. The drives, which began Aug. 17, will end on Sept. 19.
 The Southwest Voter Registration and Education Program (SVREP) will assist KMEX-TV and Cal-Fed in their efforts. Volunteers from SVREP will register eligible residents to vote and distribute citizenship information at Cal-Fed bank branches in Oxnard, Port Hueneme, Orange-Santa Ana, Monrovia, North Hollywood, Whittier, Echo Park, Bell Gardens and East Los Angeles.
 "As our community continues to grow, it is imperative that Hispanics participate in the political process of electing officials who decide the policies that will affect them," said Michael G. Martinez, general manager of KMEX-TV. "We appreciate Cal-Fed's support of political empowerment for the Hispanic community by participating in voter registration efforts in our communities."
 During this period, KMEX-TV will broadcast public service messages urging Hispanics to register to vote. Representatives of Cal-Fed will also appear on KMEX-TV's "Los Angeles al Dia," KMEX-TV's morning talk show with Cristina Aceves to discuss the voter registration drive, as well as financial topics.
 "One of the important messages we intend to deliver is that voter registration is a relatively simple process that takes only about five minutes," Martinez said. "We also want people to know that they need to re-register when they move, change last names or want to change party affiliation."
 In the state of California, voter turnout has declined 30 percent while Hispanic voter turnout has increased 28.9 percent. During the California Primary in 1988, 71 percent of Hispanics in Los Angeles County voted.
 The voter registration drive is sponsored by California Federal and KMEX-TV, the leading Spanish-language television station in Southern California.
 -0- 8/21/92
 /CONTACT: Claudia Santa Cruz of KMEX-TV, 213-960-3366/ CO: KMEX-TV, California Federal Bank ST: California IN: SU:


LS-EH -- LA020 -- 2252 08/21/92 16:07 EDT
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Publication:PR Newswire
Date:Aug 21, 1992
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