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KMART CELEBRATES 30 YEARS OF SERVING AMERICA AT NATION'S LARGEST BIRTHDAY PARTY

 KMART CELEBRATES 30 YEARS OF SERVING AMERICA
 AT NATION'S LARGEST BIRTHDAY PARTY
 TROY, Mich., Feb. 13 /PRNewswire/ -- Kmart Corporation (NYSE: KM), its 300,000 associates and their customers will celebrate 30 years of service in over 2,300 Kmart stores across the country on Sunday, March 1, 1992. The birthday parties will commemorate the opening on March 1, 1962, of the first Kmart store in Garden City, Mich.
 From Seattle to Savannah the yearlong birthday celebrations will begin with thousands of customers and associates singing "Happy Birthday" at 4 p.m. local time. As the parties roll out across the country, Kmart's special celebrities Jaclyn Smith, Martha Stewart, Mario and Michael Andretti, and others will make store appearances.
 To mark its 30th birthday, the celebration includes the introduction of a special advance edition of David Cohen's newest book "America: Then & Now." Cohen co-produced the "Day in the Life" series of photography books.
 "To commemorate our 30 years of serving America with great value and convenience, we wanted to provide our customers with a way to rediscover America. Readers of this book can introduce their children and grandchildren to 'the good old days' while rediscovering America themselves," said Michael G. Wellman, Kmart vice president of marketing.
 "America: Then & Now" features vintage photographs of America's life and times compared side by side with shots of the same subjects today. The book includes comparisons such as a Charles Currier picture of mustachioed turn-of-the-century Boston bicycle messengers contrasted with modern spandex-clad messengers on mountain bikes. The special advance edition being introduced in Kmart stores on March 1 includes four pages of Kmart photos then and now. The photographs feature store fronts from 1962 and 1992, typical customers then and now, and historical information on the company.
 This first edition, prepared in softcover exclusively for Kmart's 30th birthday, will be available for a limited time only at Kmart stores and Waldenbooks.
 "Kmart has changed a great deal since we opened that first store in 1962," said Kmart Chairman Joseph E. Antonini. "Birthdays are an ideal time to reflect on where you've been, where you are and where you're going. Our renewal program is our commitment to our customer that we'll continue to change."
 Kmart Corporation operates nearly 4,000 retail outlets in all 50 states in the United States and in Puerto Rico and Canada. Kmart, currently operating 2,375 Kmart stores, is also the parent company for PayLess Drug Stores, Builders Square, Waldenbooks, PACE Membership Warehouse, The Sports Authority and OfficeMax.
 -0- 2/13/92
 /CONTACT: Teri Kula of Kmart, 313-643-5831/
 (KM) CO: Kmart Corporation ST: Michigan IN: REA SU:


ML -- DE007 -- 9610 02/13/92 09:45 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Feb 13, 1992
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