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KIWI BRANDS RECOGNIZES 1992'S SHINING EXAMPLES IN SHOE CARE

 DOUGLASSVILLE, Pa., Dec. 18 /PRNewswire/ -- As 1992 draws to a close, Kiwi Brands is once again honoring the year's shining examples in shoe care by naming the second annual "Shoe Care Top 10."
 Kiwi Brands President Edward L. Collier cited the following honorees for demonstrating an exemplary commitment to footwear.
 -- President George Bush
 -- President-elect Bill Clinton
 -- Philadelphia District Attorney Lynne Abraham
 -- Chicago Bulls guard Michael Jordan
 -- Atlanta Braves/Atlanta Falcons star Deion Sanders
 -- Minnesota Twins pitcher Scott Erickson
 -- Actress Cybil Shepard
 -- Singer Nelson Sardelli
 -- Columbus Dispatch columnist Lee Stratton
 -- British author and politician Brendan Bruce
 Collier praised the honorees' outstanding feats of shoe care during the past year, noting that, while the awards may be "tongue-in-cheek," Kiwi Brands is always interested in devotion to polishing, cleaning and otherwise upkeeping footwear.
 The 1992 Shoe Care Top 10 were cited for the following shining moments:
 Although he may not have won re-election, President Bush's failure at the polls wasn't due to a lack of polish. As Kenneth Turan noted in a Sept. 10, 1992, article in the Los Angeles Times, Bush's "presidential" personal appearance was a key element in his campaign, no doubt because the presidential shoes (they're Johnson & Murphy black brogues) have "an enviable shine."
 Of course, both parties can get their feet in the door with a good- looking pair of shoes. Arkansas Gov. Clinton has also been commended for the shine on his footwear, which now includes two new pairs of 13-D dress shoes for Inauguration Day. Clinton's order, to the Allen-Edmonds Shoe Corp. of Port Washington, Wis., included a $230 pair of black, calfskin plain-toe tie shoes and a $220 pair of black patent leather tie shoes.
 Among political figures who take up a polish cloth themselves, Abraham stands out. The city's first woman D.A. is renowned in Philadelphia as a "tough cookie." Nevertheless, she still takes the time to personally polish the shoes of her radio personality husband, Frank Ford.
 The most recognizable basketball player in the world, Jordan has done more to enhance the image of athletic shoes than any other individual, thanks in part to putting his name on an entire line of athletic shoes and sparking a revolution in sneaker consciousness.
 Where Jordan has brought fame to basketball shoes, Sanders is doing the same for baseball and football shoes. Known as "Neon Deion," he's an outfielder for the Braves and a defensive back/wide receiver/kick returner for the Falcons, and maintains his flashy image right down to his spikes and cleats.
 Twins' pitcher Erickson is the only repeater from the 1991 Shoe Care Top 10. He still completely covers his spikes with black polish when he goes out to pitch -- an idiosyncrasy that helped him win 13 games with a 3.40 ERA during the 1992 season.
 In the "Hollywood" category, actress Shepard makes the Top 10 as another celebrity who has brought immaculate sneakers to the forefront -- in this case by wearing them to high-fashion Hollywood affairs along with a formal gown.
 Sardelli has helped the Association of Retarded Citizens (ARC) for the past 10 years with his Nelson Sardelli Starshine, which currently brings together celebrities in Atlantic City, N.J., to polish the public's shoes and raise money for ARC.
 "It's a pleasure to honor Mr. Sardelli's efforts for this fine cause," noted Collier, one of the participants in the 1992 Starshine, which was co-sponsored by Kiwi Brands.
 The 1992 Top 10 list has two literary nominees. Dispatch columnist Stratton is the author of "Are You Being a Regular Guy? A Guide to Being a Man in the 90's." He showed his understanding of the importance of a good polish job in his "Are you a regular guy?" quiz, which asked the following question...
 "To me, Kiwi is:
 a) A bird I saw in New Zealand.
 b) A delectable fruit served at business luncheons.
 c) A good grand of shoe polish."
 Obviously, the "regular guy" answers "c."
 The other literary nominee, former Conservative Party communications director (under Margaret Thatcher) Bruce, noted the importance of an impeccable shine to image-conscious politicians in his book, "How the Image Makers Shape Our Leaders."
 /delval/
 -0- 12/18/92
 /CONTACT: John Shiffert of Shaeffer & Associates, 215-546-1660, for Kiwi Brands/


CO: Kiwi Brands ST: Pennsylvania IN: SU:

MK-CC -- PHFNS1 -- 8026 12/18/92 07:31 EST
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Date:Dec 18, 1992
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