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KING PUBLISHING LAUNCHES 'PHARMACEUTICAL DAILY'

 WASHINGTON, Sept. 7 /PRNewswire/ -- King Publishing Group has launched its latest newsletter, "Pharmaceutical Daily," which covers regulatory, scientific and business developments affecting the industry as it faces the uncertainties of health care reform.
 "The new hostile climate, in which the industry is being accused of overpricing to turn excessive profits, finds firms fearing that price curbs and other controls could eat into margins and profits," Publisher Llewellyn King said.
 While facing these threats, King said drug companies will be trying to maintain their critical research and development investment that will total an estimated $12.6 billion this year alone.
 "Pharmaceutical Daily" will follow in the King tradition of providing concise reports affecting businesses. In this case, the scope of coverage will include reports on health care reform, intellectual property, industry restructuring, Food and Drug Administration approvals, clinical trial results and new products.
 The newsletter will also carry dispatches from its network of foreign correspondents on the latest international developments in Europe, Japan and in important foreign capitals.
 King Publishing Group has been producing newsletters from Washington for 20 years. King newsletters cover fields as varied as energy, defense, food and drink, biotechnology, transportation and computing.
 "As we have been in other fields, we will be the sounding board for new ideas and will raise the alert in the event of new attacks on the industry, whether from public policy groups, the White House, the Congress or the regulatory agencies," King said.
 The publisher said the company was fortunate to obtain the services of Martha M. Canan as editor of "Pharmaceutical Daily." Canan has 15 years of experience in journalism, including eight years as a newsletter editor at McGraw Hill.
 -0- 9/7/93
 /CONTACT: John Sodergreen, assistant publisher, King Publishing Group, 202-662-9729/


CO: King Publishing Group ST: District of Columbia IN: PUB MTC SU: PDT

KD-IH -- DC026 -- 9366 09/07/93 13:38 EDT
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Publication:PR Newswire
Date:Sep 7, 1993
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