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KING OF POP, MICHAEL JACKSON'S FRAGRANCE LINE NOW AVAILABLE THROUGH 800 NUMBER FOR HOLIDAY GIVING

 BEVERLY HILLS, Calif., Nov. 23 ~PRNewswire~ -- Michael Jackson's new fragrance line is now available to consumers through a 24-hour 800 number. "Mystique de Michael Jackson" for women and "Legende de Michael Jackson" for men can be ordered in time for holiday gift- giving.
 Perfumer extraordinaire Enrico Gambetta worked with Jackson to extract the fragrances. Gambetta, who has more than 25 years of experience in perfume creation, is responsible for several other high-profile perfume lines. Both fragrances come bottled in a slender, circular shape, with non-aerosol pumps that are environmentally safe. The "Legende" scent for men is boxed in black and the "Mystique" fragrance for women is packaged in white. A hologram of Jackson's visage is mounted on the front of each bottle, making this already collectible product line even more valued. The hologram is a separately licensed item produced by J.R. Holographics Inc., and according to the company's spokesperson, this is the first time a celebrity has used a hologram for a fragrance line.
 Each fragrance retails in the United States for less than $30 and can be ordered by calling 800-765-3314. With each mail order, a portion of the proceeds goes to Jackson's international Heal The World Foundation, dedicated to improving the quality of life for children across the globe.
 -0- 11~23~92
 ~CONTACT: Darryl Clark or Angela Lang of The Lee Solters Co., 213-651-9300~


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Publication:PR Newswire
Date:Nov 23, 1992
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