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KING FEATURES' CARTOONS TREAT WHITE CASTLE LIKE ROYALTY

 COLUMBUS, Ohio, Oct. 1 /PRNewswire/ -- What do Hagar the Horrible(R), Betty Boop(R), Blondie(R), Sally Forth(R) and Beetle Bailey(R) have in common? They're all featured in the new White Castle 1994 "America's Favorite Funnies" calendar, available at most White Castle restaurants in mid-October.
 Hagar, who appears in over 1,800 newspapers, plus 11 other popular comic strip characters, including Popeye(R), Hi and Lois(R), Marvin(R), The Lockhorns(R), Grin and Bear It(R), Funky Winkerbean(R) and The Better Half(R), take turns on each of the 12 months of next year's full- color White Castle calendar.
 "American newspapers have carried comic strips for nearly 100 years," said Kim Bartley, White Castle director of marketing. "The comics are a perfect match for America's first fast food hamburger restaurant chain -- great taste, and universal appeal."
 January's calendar page features Popeye carrying a huge sack of White Castle hamburgers. Beside him is Wimpy holding a steaming plate of the delicious bite-size burgers, exclaiming, "With these everyday low prices, I'll gladly pay you today instead of Tuesday!!" Each cartoonist interpreted a uniquely humorous White Castle story for each of the calendar months.
 "Working with the actual comic strip creators was thrilling," said Bartley. "They all have a reverence for White Castle, and genuinely enjoyed the project."
 The calendar features coupons for special food values at White Castle restaurants, 10 different White Castle recipes, and ordering information for a new extended line of White Castle licensed merchandise, including wearables and White Castle memorabilia.
 The calendar is positioned as a gift with purchase, targeting holiday shoppers. The calendar promotion will be supported with point of purchase advertising in the dining room and at the drive-thru.
 White Castle System, Inc. currently operates 279 fast food hamburger restaurants in the midwest and northeast regions of the U.S.
 -0- 10/1/93
 /CONTACT: Kim Bartley, director of marketing of White Castle System, Inc., 614-228-5781, ext. 684/


CO: White Castle System, Inc. ST: Ohio IN: LEI SU: PDT

AR -- CLFNS2 -- 7613 10/01/93 07:33 EDT
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Publication:PR Newswire
Date:Oct 1, 1993
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