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 BURLINGTON, Vt., April 20 /PRNewswire/ -- In Northern Vermont, high school students got tired of seeing friends die in car crashes and did something about it. They videotaped and edited IMPACT, a 16-minute video about the consequences of driving dangerously -- whether drinking is involved or not. The video worked in their part of the world, and now they're making the tape available to other people concerned about losing friends to car crashes. With prom and summertime driving just around the corner, this important tape can now help other young drivers stay safe.
 Their video testimonial tells a tragic story of several car accidents with truth, power, and no gory pictures. In the video, people look directly into the camera, talking to kids they knew who died in car crashes. An ambulance driver tells the victim the condition he was in when they found him at the crash. A teen survivor realizes that the passenger's seat is the most dangerous place to be. A doctor tells of trying to save a high school senior's life by pumping his heart in her hands and having to face his mother to tell of his death. The video delivers two important messages: that nobody is immortal and that kids can empower themselves to prevent these tragedies from happening to themselves and those they love.
 "People are quickly realizing that kids learn so much more when they become active participants, instead of passive observers," said Joy Cohen, education specialist from Milton, Vt. "With today's 30-second attention spans, if you don't get the kid involved in the message, you'll have them looking for their remote in minutes. This video commands their attention." One of the other reasons teens learn from this tape is that they know other teens made it. They are much more willing to take the message to heart.
 For most teens involved in the project, they will never forget working on IMPACT. As camera people, editors, and assistants, they gained valuable experience in a professional field. And as kids, a tough message sunk in. Jason, a 16-year-old who helped make the video said, "After making our video, I will never drive fast again." For a new driver to even think this, is a giant step in the right direction.
 IMPACT comes with a pamphlet describing the best ways to show this tape to teens and kids. The teen producers of the tape recommend that parents and grandparents NOT be in the room when the video is on, since the power of this tape is that there is no lecturing by adults. Once the tape has been viewed, the pamphlet describes how parents can talk with their kids about the issue; something that is not always easy to do.
 The pamphlet also describes the nationwide IMPACT VideoTheater program, which encourages kids themselves to take action to prevent reckless driving. "IMPACT was so different from the run of the mill program available for schools these days. The whole premise is that kids and adult volunteers create their own play, based on their own experiences, using video to underscore their message. We're talking about 100-200 kids directly affected by this program," says Betzi Goodman, a participating teacher. And, the pamphlet includes a resource list of phone numbers for kids to call to get more involved in preventing accidents.
 IMPACT is distributed by The NoodleHead Network, an award-winning company based in Burlington, Vt., which manages and markets kid's videotapes. The NoodleHead Network believes that the best way to reach kids with important messages is simple: help kids make their own videotapes, based on their own experiences, then make the finished videos available to other kids. (IMPACT is available for a price of $19.95 plus $3.95 shipping and handling by calling 1-800-866-1231).
 -0- 4/20/93
 /NOTE TO EDITORS: Photos and free preview copies are available./
 /CONTACT: Stu McGowan of The NoodleHead Network, 802-860-6251/

CO: The NoodleHead Network ST: Vermont IN: SU:

SM -- NYGFNS6 -- 7716 04/20/93 06:51 EDT
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Publication:PR Newswire
Date:Apr 20, 1993

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