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KIDS CENTRAL USA-OFFSPRING OF SERVICE MERCHANDISE NEW STORE CONCEPT DESIGNED FOR BOTH PARENTS AND CHILDREN

 KIDS CENTRAL USA-OFFSPRING OF SERVICE MERCHANDISE NEW
 STORE CONCEPT DESIGNED FOR BOTH PARENTS AND CHILDREN
 NASHVILLE, Tenn., Sept. 2 /PRNewswire/ -- Embarking on a new retailing concept, the nation's number one catalog store retailer, Service Merchandise (NYSE: SME) will open its first of two pilot stores known as Kids Central USA on Saturday, September 5 in Pharr (McAllen), Texas. The site of the second pilot store is Franklin (Nashville), Tennessee and is scheduled to open later this year. Targeting the needs of families with children from newborn through age five, Kids Central USA will offer over 30,000 products in five major categories: apparel, home furnishings, jewelry, gifts and toys. The "five stores under one roof concept" is exemplified with each store embodying over 60,000 square feet.
 "We believe this concept of providing a one stop shopping experience for parents with newborns, infants and toddlers to be an attractive opportunity for us to serve a market which has not yet benefited from the buying power and experience of a large chain retailer. We look forward to assessing the results of our first two stores," said Raymond Zimmerman, Chairman of the Board of Service Merchandise.
 Customers visiting Kids Central USA will find the breadth and selection of merchandise to be enormous. As an example, the home furnishing department, known as "Sleepy Hollow" hosts 99 individual vignettes each featuring a complete bedroom ensemble with a crib/bed, dresser, changing table, lamps, curtains, wall coverings, etc. The jewelry department features over 800 pieces of jewelry for boys and girls ranging from ball earrings, watches and charms to diamond bracelets. Within the toy department there are three distinct categories: a Smart Kids Learning Center, Big Top of Huggables and Toys and Games. The selection of apparel will include name brand vendors such as Baby Dior, Baby Guess, Ocean Pacific, Lee and Wrangler. And finally, the gift store, known as Grandma's Corner, will feature collectable dolls, picture frames, jewelry boxes and special items from Precious Moments and Beatrice Potter.
 In addition, all items will be offered at an everyday low price and supported by a lowest price guarantee. Special services will also be available including shoe bronzing, home delivery and set up on such items as baby furniture and swing sets, a computerized gift registry and instant credit.
 Kids Central USA is like nothing this country has ever seen. We'll offer our customers the largest and most up to date selection of merchandise and services available," said Zimmerman.
 Kids Central USA is a division of Service Merchandise Company, Inc., "America's Leading Jeweler" and the nation's number one catalog store retailer. The company currently operates 364 stores in 37 states and reported sales in excess of $3.39 billion in 1991.
 -0- 9/1/92
 /CONTACT: Greg Winnett, Assistant Vice President of Community Relations, Kids Central and Service Merchandise, 615-660-7094/
 (SME) CO: Service Merchandise; Kids Central USA ST: Tennessee, Texas IN: REA SU: PDT


SB -- CH001 -- 5717 09/02/92 07:35 EDT
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Publication:PR Newswire
Date:Sep 2, 1992
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