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KIDDIE PRODUCTS REPORTS THIRD QUARTER RESULTS

 AVON, Mass., Nov. 15 /PRNewswire/ -- Kiddie Products, Inc. (OTC: KIDD) reported that net sales for the third quarter of 1993 were $11,482,920 as compared to $10,866,259 for the similar period last year. Net income was $47,913 or 2 cents per share as compared to $352,317 or 16 cents per share for the third quarter of 1992. Net income for the third quarter of 1993 reflects an unusual item of $227,000, net of tax, or 10 cents per share for expenses related to layoffs of 34 employees as a result of outsourcing certain operations. Excluding this unusual item, net income for the third quarter was $274,913 or 12 cents per share.
 Net sales for the first nine months of 1993 were $35,639,479 as compared to $34,420,878 for the similar period last year. Net income was $732,225 or 33 cents per share as compared to $1,528,245 or 68 cents per share for the first nine months of 1992. Earnings per share for the third quarter and the first nine months of 1992 have been adjusted to reflect the three-for-one stock split which was effected on Dec. 15, 1992.
 Sales have been adversely affected by major changes in the U.S. wholesale club business. International sales have continued to increase in Europe and other major markets due to the new sales and distribution organization put in place last year.
 The company is continuing its plans to further reduce operating costs to improve future profitability. The benefits from actions taken earlier this year are expected to favorably impact profitability in 1994.
 The trade enthusiastically reacted to the over 40 new products introduced at this fall's Juvenile Products Manufacturers Association trade show. Particularly well received was Firstronics(TM) a line of innovative hand-held, electronic toys that are designed for children under three. In addition our line of Washables(TM) toys was positively received. This is the first line of toys specifically designed to be 100 percent dishwasher-safe, a major benefit to parents. Also, several new line extensions have been added to our very successful line of TumbleMates(TM) feeding products and our gift set range. The company is committed to increasing sales through innovation and new product development.
 Although the company does not anticipate a significant increase in sales for the final quarter of 1993, it is optimistic about 1994 due to new product introductions, further expansion of international sales and continued focus on reducing operating costs.
 KIDDIE PRODUCTS, INC.
 Interim Operating Report
 Nine Months Ended
 Sept. 30
 1993 1992
 Net sales $35,639,479 $34,420,878
 Income before taxes on inc. 1,200,725 2,635,245
 Provision for taxes on inc. 468,500 1,107,000
 Net income $732,225 $1,528,245
 Earnings per share of common
 stock 33 cents 68 cents
 Average number of shares
 outstanding 2,248,260 2,248,260
 Three Months Ended
 Sept. 30
 1993 1992
 Net sales $11,482,920 $10,866,259
 Income before taxes on inc. 78,913 608,317
 Provision for taxes on inc. 31,000 256,000
 Net income $47,913 $352,317
 Earnings per share of common
 stock 2 cents 16 cents
 Average number of shares
 outstanding 2,248,260 2,248,260
 All share and per share amounts for the nine months and three months ended Sept. 30, 1992 have been adjusted to reflect the three-for-one split effected on Dec. 15, 1992.
 Kiddie Products, Inc. is a leading marketer of products for infants and toddlers which appear under The First Years brand name.
 NOTE: Unaudited and subject to year-end adjustment.
 -0- 11/15/93
 /CONTACT: Benjamin Peltz, senior vice president of finance and treasurer of Kiddie Products, 508-588-1220/
 (KIDD)


CO: Kiddie Products, Inc. ST: Massachusetts IN: HOU SU: ERN

DJ-JL -- NE011 -- 4277 11/15/93 09:48 EST
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Date:Nov 15, 1993
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