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KI's furniture makes the grade: Wisconsin-based KI gets high marks for its educational, healthcare, government and corporate furniture, which meet stringent environmental standards.

Education is a key component to Green Bay, WI-based KI's success. The half-billion dollar contract furniture company is one of the largest producers of post-secondary educational furniture, as well as a renowned manufacturer of furniture for the government, healthcare and corporate markets. In addition to being one of the largest producers of environmentally friendly certified furniture, KI places a strong emphasis on educating employees and the public about environmental responsibility and good stewardship.

"[The environment] is on everybody's minds these days," says KI President Rod Ganiard. "You even see it with students today. When they are visiting the campuses, they are asking questions about the school's environmental policy."

Currently, KI has 37 of its furniture tines GREENGUARD certified for tow chemical and particle emissions, with another 15 to 20 lines expected to be certified later this month. The GREENGUARD Certification Program is a voluntary, third-party testing program for tow-emitting products and materials, including furniture.

According to Norman Nance, vice president of A&D and Environmental Issues, KT will focus on the largest volume movers first, with the intent of having art tines certified by the end of 2008.

"In general, the office furniture industry has taken a lead [on producing environmentally friendly products]," Ganiard says. "It's only recently that we're being given credit for things that we've practiced for decades."

Environmental Practices

According to Nance, although KI formalized its environmental stewardship policy just a few years ago, the company has worked for more than a decade to reduce its impact on the environment.

Since 1995 alone, KI has invested more than $750,000 in capital improvements, plus an additional $100,000 on employee education, consultants and projects. According to Beth Seymour, vice president of Manufacturing and Operations, among the changes in the manufacturing process are:

* a move from solvent-based adhesives to water-based, hotmelt and solids for alt wood and metal products;

* a switch from a solvent-based cleaning system to water-based for metal components; and

* the use of high solids paints, UV curing and electrostatic powder coating for wood and metal finishing.

KI has received numerous awards for its efforts, including the 1995 and 1998 Prevention Environment Prosperity Award presented by the Wisconsin Department of Natural Resources; the 1996, 1998 and 2001 Wisconsin Governors Award for Excellence in Hazardous Waste Reduction; the 1997 Wisconsin Business Friend of the Environment Award; the 2004 Business Friend of the Environment Award for Pollution Prevention, and in 2006, the Packaging Reduction Gold Achievement Award presented by WasteWise.

According to Seymour, KI incorporates a "Reduce, Reuse and Recycle" philosophy for waste and packaging in all its plants. For example, in addition to reusable plastic totes and shrink wrapping, "We use returnable pallets, cartoning for raw materials and blanket wrap where possible," Seymour says in describing some of the methods the company uses to reduce its packaging waste.

According to Nance, additional company-wide waste- and energy-saving efforts include: a recycling program for batteries, CRTs and computers from home; and a carpooling incentive program. "We have had a very favorable response by employees to these programs," Nance says.

"The next step for KI is to look at each factory and see where there are other opportunities to reduce energy and greenhouse gas," Nance adds. "Our intent is to reduce VOCs, not only in the community, but also in the plant.

"We will look to transition not only our manufacturing standards to environmentally friendly, but also our material processes. We've already eliminated VOC adhesives from the product line by using hotmelt or water-based adhesives for everything. The laminating process also uses water-based adhesives," Nance says.

"The goal is to develop and design [furniture] using more environmentally friendly products, while at the same time considering their lifecycles--two of our biggest challenges as a manufacturer," he adds. "A lot of this is being driven by the A&D community [in conjunction with requirements by] LEED and GREENGUARD."

The LEED (Leadership in Energy and Environmental Design) Green Building Rating System focuses on five areas in promoting a whole-building approach to sustainability: materials selection, indoor environmental quality, water savings, energy efficiency and sustainable site development. In addition to LEED for commercial interiors projects (LEED-CI), there is a LEED program for schools and one under development for homes and healthcare. Those using GREENGUARD or other approved products in their projects can receive credit toward LEED certification.

Sustainability in design Trends

According to Bob Stefan, sales specialist, the goal of KI is to balance the aesthetic and functional needs of the client, while at the same time producing furniture with little or low chemical and material emissions to meet today's environmentally friendly requirements.

"We're seeing both schools and commercial buildings becoming more environmentally conscious," Stefan says. "A lot of it is being driven by the A&D community and the fact that end users want to be more environmentally conscious. On the educational front, a lot of students are becoming a driving force behind sustainability--it is their 'rally cry' or issue," he says.

"KI has listened to what the students and administrators are saying and we've reacted as a company," he adds. In addition to its environmental efforts, KI also distinguishes itself through its "Market of One" process which treats customers as individual "markets" by customizing any product line or service to their needs. According to Stefan, the KI Instruct Series of teachers' desks was developed as a direct result of the sales representative listening to the customer and using the Market of One process.

"It happens all the time. We have our ear to the ground--we not only listen to our customers, but our customers' customers," Stefan says.

In addition to being environmentally friendly, he adds, educational and institutional facilities are looking for ways in which to aesthetically combine the softness of wood with ease of maintenance. "A lot of times, they will combine a laminate surface with wood edgebanding and a wood veneer modesty panel--you see this quite a bit in educational projects," he says. Stefan also notes a trend back toward darker colors, such as walnut, in residence hall furniture.

KI's recently redesigned showroom in Chicago's Merchandise Mart highlights the company's offerings, not only for educational furniture, but also its products for other core markets: government, healthcare and corporate. At the recent NeoCon show, the educational vignette in KI's showroom featured furniture geared not only for individual study, but also for the interaction between faculty and students as well as for socialization outside the classroom. Among the items on display were KI's All Terrain tables and Torsion on the Go! chairs for the classroom, and the RAVDO tables and Ivey, Relax and Tea Cup chairs for socializing in the lounge.

"In educational furniture, mobility is a big factor. Furniture needs to be liquid, and having products for multi-use applications is key," Stefan adds.

Manufacturing Impacts

Because KI's products are not commodity items, competition from low-cost imports has not been a factor in company sates, Ganiard says.

"What also separates KI from some of its competitors is that the products also can go across all markets, for commercial or education, for example," Seymour adds. "That's the beauty of offering a diverse core product with the 'Market of One' philosophy."

Most of the customization is derived from work surfaces, which allow for choices in the veneer, laminate or grommet selection, or in the base itself. Because the company has separate facilities dedicated to woodworking, metal and plastic forming and fabrication, custom orders can be handled easily.

All the plants adhere to the lean manufacturing techniques and produce product to order, on a just-in-time basis, Seymour says. Of the company's core product tines, 15 percent include wood or wood products, with metal and/or plastic comprising the remaining 85 percent.

KI's plants are designed for product cell manufacturing, "not process," and productivity is tracked by teams, with quality control performed during each step.

"It's a process of continuous improvement," she says. In order to reduce potential downtime or bottlenecks, employees are crosstrained in the various manufacturing processes.

In addition to the wood machining operations, the company also has the capability to laminate and veneer panels, finish and assemble. For metal components, the company's plants incorporate machines for metal forming and plating, as well as powder coating lines for finishing. As part of its waste-reduction programs, KI recently installed a reclaim system for the plating line which extracts the nickel metal alloy from the sludge and conveys them to the recycler.

KI also does its own injection molding and will regrind its plastic waste for reuse or recycling.

"We're constantly reviewing our manufacturing processes and the types of materials and supplies we use," Seymour says. "We need to make sure we are changing internally to stay competitive with external demands."


Qreen Bay, WI

Founded in 1941, KI is an employee-owned company manufacturing a wide range of educational, healthcare, government and corporate furniture, including ergonomic seating, flexible furniture and wall systems, adjustable work surfaces, auditorium and lecture hall seating, and fixed and folding leg tables. Formerly known as Krueger International, the company employs more than 3,000 people worldwide and has manufacturing facilities in: Green Bay, Bonduel, Manitowoc and Fort Atkinson, WI; Tupelo and Pontotoc, MS; Madisonville, ICY'; High Point, NC; Los Angeles, CA; and Pembroke, ON, Canada.

Three Keys

1. KI has won numerous awards for its efforts in reducing material waste and packaging in all its plants. Changes also have been made to the company's finishing and adhesive applications in an effort to reduce VOC emissions. KI now is looking for ways to reduce energy and greenhouse gas in all its plants.

2. Currently, 37 furniture lines are certified under GREENGUARD, with more expected to be certified later this month. KL's goal is to have all of its lines certified by the end of 2008.

3. With KI's Market of One process, each customer is treated as an individual "market," with products and service solutions tailored to his exact needs.
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Comment:KI's furniture makes the grade: Wisconsin-based KI gets high marks for its educational, healthcare, government and corporate furniture, which meet stringent environmental standards.(INDUSTRY TRENDSETTER)
Author:Koenig, Karen M.
Publication:Wood & Wood Products
Article Type:Cover story
Date:Aug 1, 2007
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