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KFC TO SPONSOR HAMMER USA TOUR

 KFC TO SPONSOR HAMMER USA TOUR
 ROANOKE, Va., April 2 /PRNewswire/ -- Kentucky Fried Chicken (KFC)


announced today that it has agreed to sponsor the U.S. tour of Hammer, one of the world's most popular entertainers.
 The 130-city U.S. tour kicked off last night in Hampton, Va., and will continue through September. Under the agreement KFC also will feature Hammer in commercials in both the United States and Asia. The commercials will feature Honey BBQ chicken, a delicious new product which KFC will introduce in May.
 Terms of the agreement were not disclosed.
 The Hammer-KFC partnership was announced at a press conference featuring Hammer and Russ Beeler, KFC's TV spokesman and manager of the KFC restaurant in the fictional town of Lake Edna, featured in KFC commercials. Beeler presented Hammer with a key to the town and a special varsity football jacket, worn by members of the Lake Edna Bulldogs.
 Beeler said: "You may not be able to find Lake Edna on a map, but it is in everyone's heart. The Hammer tour will be stopping by Lake Edna, and appearing in your neck of the woods."
 Hammer said: "I eat at KFC and I'm pleased to be associated with such an outstanding company." He continued, "KFC chicken is 'good to go,' which also happens to be the title of Hammer's latest hit from his "2 Legit 2 Quit" album.
 The press conference was hosted by John R. Neal, chairman of the KFC National Advertising Co-Op. "Hammer's dynamic energy and good-natured personality appeal to the young and old, people of every race and religion, just like KFC chicken," Neal said. "Hammer is already one of our most loyal customers, and we're delighted to help bring his music and dancing to KFC-lovers around the country."
 Kentucky Fried Chicken operates and franchises nearly 8,500 restaurants in 63 countries.
 -0- 4/2/92
 /CONTACT: Richard M. Detwiler, Director of Public Affairs, Kentucky Fried Chicken, 502-456-8482/ CO: Kentucky Fried Chicken ST: Kentucky IN: LEI ENT SU: PDT


DF -- CH005 -- 4363 04/02/92 12:01 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 2, 1992
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