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KFC NAMED WORLD'S LARGEST ROTISSERIE CHICKEN CHAIN COLONEL'S ROTISSERIE GOLD SALES TOP $160 MILLION

 LOUISVILLE, Ky., Nov. 9 /PRNewswire/ -- Kentucky Fried Chicken (KFC) announced today that in less than four months, it has become the world's largest rotisserie chicken restaurant chain selling about $160 million of Colonel's(TM) Rotisserie Gold since its launch July 19. KFC adds the new rotisserie title capping more than forty years as the world's largest purveyor of fresh fried chicken.
 Rotisserie Chicken Chain # Units 1993 Rotisserie Sales
 KFC, Louisville, Ky. 5,000 $160 million
 (July 19 - Nov. 10, 1993)
 Boston Chicken, Naperville, Ill. 166 $101 million
 (Jan. 1 - Oct. 3, 1993)
 Kenny Rogers Roasters,
 Fort Lauderdale, Fla., 100 $100 million (A)
 Pollo Tropical, Miami 8 $8.0 million (A)
 Clucker's Wood Roasted Chicken,
 Miami 6 $7.8 million (A)
 (A) estimated full year
 The success of Colonel's Rotisserie Gold is due, in part, to KFC's $100 million new product launch, fast food's largest new product push ever. More than half of the $100 million was marketing support including a national network advertising campaign that is still airing.
 Aggressive pricing has also played a role in KFC's rotisserie success. In most markets, Colonel's Rotisserie Gold is priced $0.50-$1.00 per whole chicken less than Boston Chicken or other restaurant competitors. First full-year sales of Colonel's Rotisserie Gold will likely reach $750 million, more rotisserie chicken than was sold in the entire non-fried fast food chicken segment last year.
 "With KFC's 5,000 U.S. restaurants, we are bringing delicious rotisserie chicken to the masses," said KFC President and CEO John Cranor. "In fact, we have 10 times more rotisserie restaurants than all the other rotisserie chains combined."
 KFC uses only fresh whole chickens deep marinated and sprinkled with the Colonel's secret blend of herbs and spices, then slow-roasted to perfection in full view of customers. KFC's new homestyle side dishes include Garden Rice, BBQ Beans, Macaroni & Cheese, Garden Salad, Potato Wedges, Green Beans, Pasta Salad and Cornbread Muffins.
 Introduction of the Colonel's Rotisserie Gold is the most recent step in the evolution of KFC that began in 1939 when Colonel Harland D. Sanders perfected his still secret blend of 11 herbs and spices and unique pressure-cooking process. Currently, KFC sells about 50 percent of all fast food fried chicken, a $7 billion market.
 KFC Corp., based in Louisville, Ky., is the world's most popular chicken restaurant chain with more than 8,900 outlets in 67 countries around the world serving six million customers each day. KFC is a subsidiary of PepsiCo, Inc. (NYSE: PEP), Purchase, N.Y.
 -0- 11/9/93
 /CONTACT: Gary Gerdemann of Kentucky Fried Chicken, 502-456-8482/
 (PEP)


CO: Kentucky Fried Chicken ST: Kentucky IN: LEI SU:

MM -- CH006 -- 2300 11/09/93 13:29 EST
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Publication:PR Newswire
Date:Nov 9, 1993
Words:450
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