Printer Friendly

KFC LAUNCHES HIP NEW RESTAURANTS IN COLUMBUS NEW MENU, MUSIC HAPPENING AT KFC

 COLUMBUS, Ohio, March 24 /PRNewswire/ -- Kentucky Fried Chicken (KFC) this week formally launched five Neighborhood KFC restaurants in Columbus. Neighborhood KFC is the hottest new concept in the fast food restaurant industry allowing KFC to closely target specific customer segments with special food offerings and a more relevant restaurant atmosphere.
 The five Columbus Neighborhood KFCs join 10 others in Ohio (three in Dayton, seven in Cincinnati) as part of a phased national roll out of the Neighborhood KFC concept which began in the third quarter of 1992. KFC expects to create as many as 500 Neighborhood KFCs by mid-1993.
 "We're trying to be more relevant to Columbus consumers in specific neighborhoods by offering special food and a more appealing restaurant atmosphere with better music and more relevant restaurant decorations," said Mike Neuerman, one of two KFC market managers based in Columbus.
 Neighborhood KFCs in Columbus now serve -- in addition to KFC's traditional menu items -- Honey BBQ Chicken, Hot 'n Spicy Chicken, Red Beans and Rice, Mean Greens, Macaroni and Cheese, Peach Cobbler and Sweet Potato Pie. In addition, the five KFCs sport demographically relevant in-store art and point-of-purchase materials.
 Neighborhood KFC was first tested in 1991 in Baltimore. The concept was refined and began expanding in late 1992 and now includes restaurants in Atlanta, Boston, Chicago, New York, Detroit, Philadelphia and other locations. KFC is currently testing a Hispanic Neighborhood KFC in 13 Miami locations. Menu offerings there include Fried Plantains, Black Beans and Rice, Boiled Yucca, Flan and Tres Leches.
 While no sales data exists yet for the Columbus market, KFCs in other markets have logged sales increases of 5-30 percent after implementing the Neighborhood KFC concept. Columbus' Neighborhood KFCs are located at 721 E. Broad St., 884 E. 5th Ave., 1990 E. Main St., 611 E. Livingston Ave. and 3142 Cleveland Ave.
 KFC restaurants in the U.S. serve more than 1.3 billion meals annually (more than 3.5 billion pieces of chicken each year) to more than 1.3 million customers each day. Currently, KFC holds a 50 percent share of total U.S. fast food chicken sales of almost $7 billion.
 Introduced by Colonel Harland Sanders in 1939, KFC is the world's most popular chicken restaurant chain with more than 8,700 outlets in 63 countries around the world. KFC Corp., based in Louisville, Ky., is a unit of publicly held PepsiCo, Inc. (NYSE: PEP), Purchase, N.Y.
 -0- 3/24/93
 /EDITORS NOTE: Interviews available with local KFC executives/
 /CONTACT: Gary Gerdemann of Kentucky Fried Chicken, 502-456-8482/
 (PEP)


CO: Kentucky Fried Chicken; PepsiCo, Inc. ST: Ohio IN: LEI SU: PDT

CM -- CH003 -- 8911 03/24/93 06:30 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 24, 1993
Words:445
Previous Article:CHICK-FIL-A TO INTRODUCE ALTERNATIVE MENUS FOR VISUALLY IMPAIRED AND DISABLED PATRONS
Next Article:SHAWMUT NATIONAL AGREES TO ACQUIRE NEW DARTMOUTH BANK IN TRANSACTION VALUED AT $143 MILLION
Topics:


Related Articles
KFC LAUNCHES ROTISSERIE CHICKEN DC/BALTIMORE NEWEST FRONT IN CHICKEN WARS
KFC 'JUMPS' INTO NON-FRIED SNACKS WITH NEW SPICY CHICKEN BITES First Nationwide Non-Fried Product From World's Largest Chicken Chain
KFC LAUNCHES CHICKEN REVOLUTION; COLONEL'S ROTISSERIE GOLD BEGINS $100+ MILLION ROLLOUT
KFC LAUNCHES CHICKEN REVOLUTION; COLONEL'S ROTISSERIE GOLD BEGINS $100+ MILLION ROLLOUT
KFC LAUNCHES CHICKEN REVOLUTION COLONEL'S ROTISSERIE GOLD CONTINUES $100+ MILLION ROLLOUT
KFC LAUNCHES CHICKEN REVOLUTION COLONEL'S ROTISSERIE GOLD CONTINUES $100+ MILLION ROLLOUT
KFC LAUNCHES CHICKEN REVOLUTION COLONEL'S ROTISSERIE GOLD CONTINUES $100+ MILLION ROLLOUT
KFC LAUNCHES CHICKEN REVOLUTION COLONEL'S ROTISSERIE GOLD CONTINUES $100+ MILLION ROLLOUT
KFC MEGA MEAL ADS OFFER 'A WHOLE LOT OF FOOD FOR NOT A LOT OF MONEY'
KFC CHANGES THE WAY AMERICANS EAT ROAST CHICKEN

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters