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KETCHUM ADVERTISING/PHILADELPHIA LAUNCHES MEDIA BUYING GROUP

 PHILADELPHIA, March 3 /PRNewswire/ -- Ketchum Advertising's Philadelphia office announced today that it will now offer separate media buying and related media services through a new operating unit called the Ketchum Media Group.
 Bill Melnick, senior vice president and director of the new unit, told more than 100 Philadelphia area representatives from print and broadcast media at a kick-off reception that the Ketchum Media Group is the first distinct media buying service within a full-service agency in the Philadelphia area.
 "It's becoming more common for some advertisers to unbundle their traditional agency relationships, particularly with media buying and related services," Melnick said. "We have taken this trend to the next level by offering clients and prospects media buying on an a' la carte basis but with all the resources of a full service advertising agency."
 Melnick told guests at the Ketchum Media Group launch that Ketchum now is structured to meet clients' specific needs by providing media buying services in several combinations that can affect how services are negotiated, purchased and delivered.
 Melnick noted that Ketchum's Philadelphia office took the same approach last year with it's creative services and collateral design company, Design FX, which also operates as a separate unit within the Philadelphia offices of Ketchum.
 Bob Kroyer, president of Ketchum Advertising/USA, says the Philadelphia office initiative will serve as a pilot program for the agency. "The Ketchum Media Group is backed by the resources of Ketchum Communications. This gives the newest entity in our Philadelphia office a distinct qualitative advantage over other independent buying services," Kroyer said.
 The Ketchum Media Group, a unit of Ketchum Communications, Inc., is a stand-alone media service that provides strategic planning, media research and media buying on both a full-service and a' la carte basis.
 With a substantial investment in technology, syndicated research and highly seasoned professionals, Ketchum Media Group services a wide array of blue chip accounts and locally based advertisers.
 /delval/
 -0- 3/3/93
 /CONTACT: Liane Luscombe of Ketchum Public Relations, 215-656-8229/


CO: Ketchum Public Relations; Ketchum Media Group ST: Pennsylvania IN: ADV SU: PDT

MJ-JS -- PH026 -- 2628 03/03/93 16:47 EST
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Publication:PR Newswire
Date:Mar 3, 1993
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