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KETCHUM & METZ, INC. TO BECOME KETCHUM METZ MCCAULEY, INC.; MARY ANN MCCAULEY JOINS AS PRINCIPAL

 MINNEAPOLIS, Sept. 21 /PRNewswire/ -- Mary Ann McCauley joins Ketchum & Metz, Inc., as a principal today, and the firm name will change immediately to Ketchum Metz McCauley, Inc.
 McCauley has been president of McCauley & Associates for seven years and will bring clients from that firm to the expanded, full-service public relations and marketing firm of Ketchum Metz McCauley, Inc.
 Ketchum & Metz, Inc., founded in 1987, has quietly built a strong base in public relations and marketing consulting with a long list of clients, from multinational companies to young and growing medical and industrial businesses, associations and medical practices. It specializes in strategic planning, corporate communications, media relations, investor relations, publications, market research and international public relations.
 "Mary Ann McCauley and Helen Metz and I have steered a steady course with our respective businesses during the past seven years. We've frequently cooperated on client service. We've all proven our durability in a highly volatile business, and it feels like the right time to put our efforts into one business," said Perry Ketchum, principal of Ketchum & Metz, Inc.
 "Mary Ann is one of the real pros in our business, with integrity and a boundless dedication to good client service. She also brings great skills in planning, crisis communications and employee communications, which really strengthen what we offer our clients," said Metz, principal of Ketchum & Metz, Inc. McCauley is a former international board member of the International Association of Business Communicators (IABC). She has IABC accreditation as a business communicator.
 "We all expect real synergy out of this coming together," said McCauley. "After many successful years as a sole proprietor, I'm really excited about formalizing my long-term collaborative relationship with Perry and Helen. I attribute our mutual success to our keeping pace with the dramatic changes in the public relations business and continuing to offer clients cutting-edge strategies."
 McCauley & Associates, founded in 1987, has offered communications consulting, strategic planning and senior counsel to telecommunications, electronics, finance and health care businesses and nonprofit organizations.
 Ketchum & Metz, Inc. clients include the Regis Corporation, the Minneapolis Heart Institute, Norwest, the Minneapolis Association of Realtors, Wenger Corporation, Cascade Medical, Nortech Systems, Nicollet Process Engineering and others. McCauley & Associates clients include ADC Telecommunications, Walker Methodist, Research Inc., The 614 Company, Abdo & Abdo, P.A., Opportunity Workshop and others.
 Annual billings of Ketchum Metz McCauley, Inc. exceed $500,000, with a staff of six. "We believe the real measure of success in our business is the strength of client service, which builds long-term relationships. Our main mission is to remain fresh and excited about what we do," said Ketchum.
 -0- 9/21/93
 /CONTACT: Perry Ketchum of Ketchum Metz McCauley, 612-349-2727/


CO: Ketchum Metz McCauley, Inc. ST: Minnesota IN: SU: PER

DB-AL -- MN002 -- 4073 09/21/93 10:22 EDT
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Publication:PR Newswire
Date:Sep 21, 1993
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