KENTUCKY FRIED CHICKEN URGES AMERICANS TO 'BUY JAPANESE'
KENTUCKY FRIED CHICKEN URGES AMERICANS TO 'BUY JAPANESE' LOUISVILLE, Ky., March 26 /PRNewswire/ -- In an era of import quotas and trade tensions, Kentucky Fried Chicken is urging Americans to "buy Japanese" -- without aggravating the nation's trade deficit. A longtime purveyor of southern-fried chicken, KFC announced today it is introducing a new wing product with a traditional Japanese flavor. The product, called Oriental Wings pieces, is made in the U.S.A. and has a sweet teriyaki flavor. "Oriental food is the fastest growing segment of the U.S. quick-service restaurant industry, accounting for over $2 billion in sales annually," said Colin Moore, KFC senior vice president of marketing . "We want to capitalize on this popularity with a sweeter 'oriental' version of our popular Hot Wings." At a time when American auto, computer and steel industries continue to struggle against competition from Japan and other Asian nations, U.S.-based KFC is enjoying robust international growth by selling food in those markets. KFC sells chicken in 63 countries and now earns more than half its pre-tax profits outside the United States. The company is especially strong in Asia, with almost 1,000 restaurants in Japan; over 150 restaurants in Singapore, Malaysia and Hong Kong; and six restaurants in China, including a three-story restaurant on the edge of Tiananmen Square in Beijing, which seats 750 people. "At KFC, we've enjoyed great success by bringing southern-fried chicken to Tokyo," said Moore. "Now we'll try to bring teriyaki-flavored chicken to Tampa." KFC's new Oriental Wings pieces will be available only during the month of April. In most markets, the wings will be priced at six for $1.99 and 20 for $5.99. KFC operates and franchises nearly 8,500 restaurants in 63 countries. -0- 3/26/92 /CONTACT: Richard M. Detwiler, Director of Public Affairs, Kentucky Fried Chicken, 502-456-8482/ CO: Kentucky Fried Chicken ST: Kentucky IN: FOD SU: PDT
JZ -- CH004 -- 1934 03/26/92 11:45 EST
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|Date:||Mar 26, 1992|
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