Printer Friendly

KENTUCKY FRIED CHICKEN OPENS ITS ONE-THOUSANDTH RESTAURANT IN JAPAN

 KENTUCKY FRIED CHICKEN OPENS ITS ONE-THOUSANDTH RESTAURANT IN JAPAN
 LOUISVILLE, Ky., July 2 /PRNewswire/ -- When the doors of a new Kentucky Fried Chicken outlet opened today in Japan's bustling new Chitose Airport on the northernmost island of Hokkaido, KFC crossed a milestone never achieved by an American restaurant chain: one thousand restaurants in Japan.
 The opening expands what already is the largest presence of an American restaurant chain in any country outside the United States. But KFC Japan, which sells over $1 billion worth of chicken and side items annually, also represents an unusual success story in a market better known for its barriers to foreign business.
 The Hokkaido restaurant, a 115-square-meter unit with 56 seats, will serve a standard KFC menu. Two pieces of KFC's Original Recipe chicken, french fries and a Pepsi will cost 780 yen, or about $6.00. The restaurant also will offer products tailored to Japanese tastes, such as rice balls and salmon sandwiches.
 But the food is only part of why KFC Japan has grown to 1,000 restaurants, according to the chain's senior management. "KFC has had the benefit of a strong local partner and a team of smart Japanese managers who know their customers," said Allan Huston, president of KFC International. "And they were willing to invest for six years before the business became profitable."
 Critical to the growth of KFC in Japan has been the long-term commitment of its employees, according to Huston. "Takeshi Okawara, the president and chief executive officer of KFC Japan, led the company at the opening of Japan's first KFC restaurant," he said. "And he'll preside at the opening of the 1,000th unit."
 KFC got its start in Japan in 1970 when it opened an experimental restaurant at an exposition in Osaka. The fried chicken developed by company founder Col. Harland Sanders proved popular, and several months later KFC signed a joint-venture agreement with Mitsubishi to develop restaurants.
 The first restaurants were large, free-standing suburban units, like those in the U.S. But the restaurants struggled. Then KFC and Mitsubishi began aggressively building smaller units in urban areas. The formula proved more successful. But it was not until 1976, when there were 130 KFC restaurants in Japan, that the business became profitable.
 Extraordinarily rapid growth followed. Japan had 200 KFC restaurants by 1979 and 300 by 1980. As the system developed, KFC-Japan adapted to Japanese tastes and business conditions. For example, mashed potatoes and gravy, a staple in Col. Sanders' original restaurants, were replaced with french fries, which proved more appealing to Japanese tastes. And in an environment where land was costly and in short supply, KFC Japan made its kitchens more space-efficient, and traditional one-level free-standing restaurants were replaced with multi-level storefront units.
 "The most exciting part of KFC Japan's success is that there's more to come," said Huston. "With additional new restaurants on the way and an array of new products planned, KFC Japan still has a lot of room for growth."
 -0- 7/2/92
 /CONTACT: Richard M. Detwiler, Director of Public Affairs, Kentucky Fried Chicken, 502-456-8482/ CO: Kentucky Fried Chicken ST: Kentucky IN: LEI SU: PDT


DF -- CH003 -- 6149 07/02/92 11:53 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 2, 1992
Words:533
Previous Article:ICELANDAIR INTRODUCES SPECIAL FALL/WINTER SALE FARES TO SCANDINAVIA
Next Article:NRC STAFF ISSUES ASSESSMENT OF TROJAN OPERATIONS
Topics:


Related Articles
A YEAR AFTER KUWAIT INVASION, SALES OF KENTUCKY FRIED CHICKEN THERE DOUBLE
HUNGARY SPEARHEADS KFC DRIVE INTO EASTERN EUROPE
KFC LAUNCHES ROTISSERIE CHICKEN DC/BALTIMORE NEWEST FRONT IN CHICKEN WARS
ROASTERS OPENS 50TH LOCATION WITHIN FIRST 18 MONTHS
KENTUCKY FRIED CHICKEN LAUNCHES HIP NEW RESTAURANTS IN DC AND BALTIMORE New Uniforms, Menu, Music Happening at KFC
POPCORN CHICKEN II: THE SEQUEL COMING SOON TO YOUR NEARBY KFC
KFC OPENS IN COLOMBIA
HARDEE'S SUCCESSFULLY DEFENDS CHICKEN TASTE CLAIM NATIONAL ADVERTISING DIVISION RESOLVES KFC CHALLENGE
KFC TO FULLY OWN NEW CHINA UNITS; INDIA DEVELOPMENT PLANS UNCHANGED
ON HEELS OF MFN RENEWAL, KFC INVESTS $200 MILLION IN CHINA

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters