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KELLOGG USA NAMES IRI PRIMARY VENDOR OF SYNDICATED MARKETING DATA

 KELLOGG USA NAMES IRI PRIMARY VENDOR OF SYNDICATED MARKETING DATA
 BATTLE CREEK, Mich., Nov. 2 /PRNewswire/ -- Kellogg USA announced today the selection of Information Resources, Inc. (IRI) as its primary vendor of syndicated marketing information.
 "While we have enjoyed a fine and longstanding relationship with the A.C. Nielsen Company, we are making this change for strategic reasons," said Gary E. Costley, president Kellogg USA. "Nielsen, however, will remain Kellogg Company's data vendor in many countries around the world."
 -0- 11/2/92
 /CONTACT: Donna Thede of Kellogg Company, 616-961-3989/
 (K) CO: Kellogg Company; Information Resources, Inc. ST: Michigan IN: FOD SU:


SB -- DE014 -- 1604 11/02/92 12:16 EST
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Publication:PR Newswire
Date:Nov 2, 1992
Words:111
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