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KELLOGG FOUNDATION GRANT ESTABLISHESNATIONAL ENVIRONMENTAL JOURNALISM PROGRAM

 PRINCETON, N.J., Jan. 7 /PRNewswire/ -- The W.K. Kellogg Foundation of Battle Creek, Mich., has awarded a $1 million grant to the Foundation for American Communications (FACS) to establish a national program to improve the quality of news and information reaching the American public on environmental issues.
 The grant will fund major portions of two programs over a period of three years -- The Environmental Journalism Program (EJP) and the Environmental Issues Education Program (EIEP). The EJP is endorsed and will be cosponsored by the Society of Professional Journalists (SPJ).
 The announcement was made jointly by Norman A. Brown, president and chief operating officer of the Kellogg Foundation, and Robert Giles, vice chairman of the board of trustees of the Foundation for American Communications. Giles is editor and publisher of The Detroit News and will serve as chairman of FACS' environmental programs.
 "The environment has become one of the most important issues facing this country, and indeed, the world," Brown and Giles said. "This program will be designed to heighten public dialogue and improve the information citizens receive on environmental issues with a particular emphasis on perceived risks to health and safety." According to an American Opinion Research survey, 82 percent of the American public rely on the media as their source of environmental information.
 The Environmental Journalism Program will provide a series of conferences and seminars throughout the nation to educate journalists in economics, the sciences, law and other academic disciplines required to enhance news coverage. EJP will also be funded by news organizations and other foundations. All FACS journalism programs are funded solely by the news media and charitable foundations. In addition to the Society of Professional Journalists, the Environmental Health Center of the National Safety Council will serve as a co-sponsor of the Environmental Journalism Program.
 The Environmental Issues Education Program will primarily be aimed at encouraging scientists and other academics to become more active, useful sources of information for journalists covering ecological stories. EIEP will also sponsor programs involving community organizations, environmental organizations, and business.
 Projects are already being planned with a number of respected institutions including the National Academy of Sciences. The Environmental Journalism Program has an advisory board of outstanding academics and journalists from the National Academy of Sciences, Harvard School of Public Health, Los Angeles Times, Time Magazine, Yale University, Duke University, The Detroit News and the Washington Post.
 FACS has scheduled a series of four major national environmental conferences for journalists in 1993 with the first two covering environmental issues of the next four years. Information on the foundation's environmental programs is available by writing FACS at 3800 Barham Blvd., Suite 409, Los Angeles, Calif., 90068, 213-851-7372.
 -0- 1/7/93
 /CONTACT: Lois Kaufman or Lori Kessler of INFOCUS, 609-683-9055, for the FACS/


CO: W.K. Kellogg Foundation; Foundation for American Communications ST: Michigan, California IN: SU:

MP-MK -- PH003 -- 2496 01/07/93 08:50 EST
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Date:Jan 7, 1993
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