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KEITH F. ANDERSON NAMED VICE PRESIDENT OF PUBLIC RELATIONS AT THE TRAVELERS

 HARTFORD, Conn., July 6 /PRNewswire/ -- Keith F. Anderson has been named vice president of public relations in the corporate communications department of The Travelers Corporation (NYSE: TIC).
 Anderson, 46, will assume responsibility for Travelers media relations, publications, and employee communications.
 In announcing the appointment, Wilson W. Wyatt, Jr., senior vice president of corporate communications, said, "The strength of our communications team is increasingly important in view of the changes taking place in the insurance industry. Keith brings us a depth and range of experience that will be of tremendous value to Travelers in its role as an industry leader."
 Anderson comes to Travelers from Carl Byoir & Associates, an international public relations agency where he was executive vice president and chief operating officer responsible for managing day-to- day operations. Prior to joining Byoir, Anderson was a senior vice president of Hill & Knowlton, director of corporate communications for Pepsico Inc., and manager of press relations for Gulf Oil Corporation.
 Anderson received his bachelor's degree in journalism from West Virginia University in 1969. He and his wife, Janet, and their two sons, Scott and Matthew, reside in Brookfield.
 Travelers is one of the world's largest multiline financial services companies, focusing on insurance, managed health care and investments.
 -0- 7/6/93
 /CONTACT: Daniel J. Kaferle of The Travelers, 203-277-4583/
 (TIC)


CO: The Travelers ST: Connecticut IN: INS SU: PER

CM -- NE004 -- 8517 07/06/93 09:11 EDT
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Publication:PR Newswire
Date:Jul 6, 1993
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