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KEEP FLEAS AT BAY DURING DOG DAYS OF SUMMER

 GREENSBORO, N.C., Aug. 10 /PRNewswire/ -- With the arrival of summer's dog days comes the onslaught of flea season. Pets, already miserable from the heat, begin to scratch and chew on their pesky flea bites. Before you know it, you're digging into your own itching, burning ankles, frantic for relief. And keep in mind, for every flea you find, there are two pupae, seven larvae and ten eggs hatching every three to four weeks!
 Adult fleas make up only five percent of the total flea population, according to Ciba Specialty Products, Greensboro, N.C. Pupae account for 10 percent, larvae for 35 percent and eggs for 50 percent!
 You don't have to let those fleas get out of hand. Preventive measures can keep the dog days at bay. Just follow a few easy steps: first, thoroughly vacuum floors, furniture and pet-sleeping areas on a regular basis. Then, contact a licensed pest control operator to apply an insect growth regulator (IGR) throughout your home and outside, too, in areas your pet frequents.
 An IGR like Torus(R) from Ciba kills flea eggs and larvae and prevents fleas from reaching maturity when they can breed. Pest control operators who apply Torus, which is environmentally compatible, can even provide it in spray form for direct use on your cat or dog.
 "Without a doubt, insect growth regulators like Torus are the most effective and long-lasting way to control flea infestations in and around your home and on your pets," said Jim Kroman, director of Ciba Specialty Products, a unit of Ciba-Geigy Corporation. "Torus can also be used in homes to control roaches with the same long-lasting results."
 There'll always be dog days, but if you know what to do, fleas won't make them worse.
 -0- 8/10/93
 /EDITOR'S NOTE: The flea population percentages would make an interesting graphic for how easily "only one flea" can get out of control. File art is available for reference/
 /CONTACT: Alice C. Haynes, 919-547-1138, or Jim Kroman, 919-547-1127, both of Ciba Specialty Products, or Anne Wemhoff of Trone Public Relations, 919-812-2056, for Ciba Specialty Products/


CO: Ciba Specialty Products ST: North Carolina IN: CHM HOU ENV SU: PDT

CM -- CHFNS1 -- 0991 08/10/93 07:31 EDT
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Publication:PR Newswire
Date:Aug 10, 1993
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