Printer Friendly

KARK uses missing child for social media attention.

KARK-TV, Channel 4, of Little Rock reinterpreted Facebook "likes" and Twitter "re-tweets" for its social media audience Wednesday.

The NBC affiliate posted news updates on the search for missing 4-year-old Caleb Linn throughout last week on Facebook and Twitter. The boy's body was found in the South Fork River in Fulton County Wednesday morning.

After reporting the discovery of Linn's body, KARK posted the following message on its Facebook website: "Click Tike' below to send your prayers to the family of Caleb Linn during this difficult time. You may also leave condolence messages below."

The Facebook post suggests rather boldly that a click on the TV station's social media page not only is the same as a prayer, but is also a way to send that prayer to a bereaved family at a site more than 140 miles from KARK's office.

A similar KARK message on Twitter asks the station's followers to promote a KARK tweet as if re-tweets were "thoughts and prayers to the family of Caleb Linn."

And a lot of people apparently agree. By Thursday morning, almost 4,000 Facebook users had clicked "like" on KARK's Facebook "prayer" post and 400 had written and posted public messages addressed to Linn's family.

No responses appeared to criticize KARK's tactic for gaining audience interaction, but Nicholas Horton blogging at did. "This is insensitive at best, hideously classless at worst," he wrote, and he signed off with, "Praying for the family & would 'like' if KARK decides to take the high road."

KARK General Manager Mike Vaughn did not immediately return a phone call seeking comment.

The Trucker to Produce New Mag

The Trucker of Little Rock will in June begin producing a magazine for the national Truckload Carriers Association of Alexandria, Va.

The trade journal, Truckload Authority, will be published quarterly from The Trucker's Little Rock offices, publisher Micah Jackson said.

Members of the Truckload Carriers Association will receive the new magazine as a benefit of membership.

"We are pleased and excited to expand our efforts to serve our members by providing them exclusive, pertinent business content while keeping them apprised of our work on their behalf. We are always looking for ways to make a difference both for our members and the industry as a whole. Truckload Authority will be another great way to help us achieve our mission," TCA President Chris Burruss said in a press release.

The Trucker is a national publication that reports on the American trucking industry.

The City Wire Launches TV Show

A Fort Smith online news source, The City Wire, announced last week that it is partnering with local TV stations to produce a weekly one-hour news show.

The show will air on the CBS affiliates KFSM-TV, Channel 5, in Fort Smith and KXNW-TV, Channel 34, in Fayetteville.

The show, "5News Presents: The City Wire," was scheduled to air 8 a.m. Saturdays on KXNW and 6 a.m. Sundays on KFSM starting last weekend.

The City Wire's managing editor, Michael Tilley, and KFSM evening co-anchor Daren Bobb are hosting the show.

Cyd King, arts and entertainment editor for The City Wire, and News Director Kyle Kellams from radio station KUAF-FM, 91.3, in Fayetteville will also appear on the show.

The City Wire and the TV stations have been content partners for three years.


Kate Knable
COPYRIGHT 2012 Journal Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Outtakes
Comment:KARK uses missing child for social media attention.(Outtakes)
Author:Knable, Kate
Publication:Arkansas Business
Geographic Code:1U7AR
Date:Apr 2, 2012
Previous Article:Christian Brothers sells for $1.6 million.
Next Article:Crowded doughnut market fails to discourage Dunkin'.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters