KARASTAN, HISTORIC PRESERVATION PARTNER ON NEW LINE.
NEW YORK-Karastan has a new licensing partner in The National Trust for Historic Preservation, the non-profit organization dedicated to saving America's diverse historic places. Branded as Design in America-The National Trust, Karastan's new collection intends to capture the organization's mission to preserve America's architectural and design heritage.
"It's an important marriage that allows Karastan to help support and bring greater awareness to an organization that is preserving America's history for generations to come," said David Hardy, senior vice president of sales for Karastan, adding the company has created new carpet patterns inspired by iconic landmarks across the country. "Every region is represented along with a range of architectural and design styles, from a gothic revival to turn-of-the-century English manor to Georgian," he said.
The collection is scheduled to launch in February with 10 carpet products. Among them will be eight patterned designs and two coordinates that draw inspiration from National Trust properties across the country toured by Karastan's design team. The architectural details and design themes, as well as color palettes of Brucemore in Cedar Rapids, Iowa; Drayton Hall in Charleston, S.C.; Filoli in Woodside, Calif.; Lyndhurst Castle in Tarrytown, N.Y.; Oatlands in Woodside, Calif.; and Shadow-on-the-Teche in New Iberia, La., will be reflected in the inaugural series of patterns from Karastan.
A portion of the proceeds generated from sales of the new collection will benefit the work of The National Trust for Historic Preservation.
The Karastan deal is not the only business Mohawk Industries, Karastan's parent company, has entered with The National Trust. In addition to the residential carpet products Karastan will create, The Mohawk Group has formed a collaborative program where its family of commercial carpet brands will generate revenue for The National Trust by offering reproduction or custom-designed carpeting for historic commercial properties such as theaters, hotels, state and federal buildings, universities, museums and others properties that are non-residential.
Caption(s): Filoli, in Woodside, Calif., is among the historic properties to influence Karastan's inaugural collection with The National Trust for Historic Preservation.
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|Title Annotation:||National Trust for Historic Preservation|
|Comment:||KARASTAN, HISTORIC PRESERVATION PARTNER ON NEW LINE.(National Trust for Historic Preservation)|
|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Date:||Jan 9, 2006|
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