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KAO UNVEILS NEW BRANDED DISKETTE PACKAGING; DISTINCTIVE PACKAGES SIMPLIFY PRODUCT SELECTION FOR END-USERS

 KAO UNVEILS NEW BRANDED DISKETTE PACKAGING; DISTINCTIVE
 PACKAGES SIMPLIFY PRODUCT SELECTION FOR END-USERS
 NEW ORLEANS, Aug. 13 /PRNewswire/ -- Kao, one of the world's largest and fastest growing diskette manufacturers, today unveiled its new branded diskette packaging which is intended to enhance the company's strong and growing position in the branded diskette market.
 Kao's new tiered packaging approach clearly differentiates diskette capacity for the user. The double-density diskettes, in silver packaging, are designed for users requiring a standard-density product; the high-density diskettes, in gold, have twice the storage capacity of the standard-density diskettes.
 "The silver and gold packaging allows users to easily identify and purchase the type of diskettes best suited to their needs," said John Depuy, director of marketing for Kao Infosystems Company. "The sophisticated design, highlighting the KAO logo, represents Kao's high quality product focus."
 Kao maintains stringent quality control standards, conducting more than three times the average number of quality inspections on each diskette throughout the entire manufacturing process. The new packaging features a "100 Percent Certified" seal, highlighting that each diskette is individually tested for error-free performance.
 Each diskette package also features a "Made in the USA" or "Made in Canada" logo emphasizing that the diskettes were produced locally. Servicing worldwide markets on a local basis is an important element of Kao's leadership strategy; a strategy that has enabled the company to become the leading supplier of diskettes to both the original equipment manufacturer (OEM) industry and the Canadian branded market for two consecutive years as well as the leading supplier to the North American government market. Products sold to worldwide markets have been customized for the customers' convenience by featuring English, French and Spanish language on the package.
 Kao Infosystems Company, headquartered in Plymouth, Mass., and Kao Infosystems Canada, Inc., headquartered in Arnprior, Ontario, are among the world's largest diskette manufacturers -- a position achieved in only six years of operation. Kao's products, including diskettes, data cartridges and digital audio tapes (DATs) incorporate advanced surface science technology. Kao Infosystems Company is a division of Kao Corporation of America, a wholly owned subsidiary of Kao Corporation, a $5 billion Japanese conglomerate established in 1887.
 -0- 8/13/92
 /CONTACT: Doug Campbell or Dorin Thibault of Kao Infosystems Company, 800-274-5520/ CO: Kao Infosystems Company ST: Louisiana, Massachusetts IN: CPR SU:


CH -- NE002 -- 9444 08/13/92 08:00 EDT
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Publication:PR Newswire
Date:Aug 13, 1992
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