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KAO INFOSYSTEMS APPOINTS FORMER MAXELL NATIONAL SALES MANAGER TO HEAD RETAIL PROGRAM

 KAO INFOSYSTEMS APPOINTS FORMER MAXELL NATIONAL SALES MANAGER
 TO HEAD RETAIL PROGRAM
 PLYMOUTH, Mass., March 2 /PRNewswire/ -- Kao Infosystems Company, one of the world's largest diskette manufacturers, has appointed Larry Anderson, former national sales manager for Maxell, as national sales manager, retail sales, effective immediately. The appointment is a major step in Kao's plans for an aggressive launch into the retail market.
 Anderson joins Kao with 12 years of experience in the data recording business. Most recently, he served as national sales manager for Maxell, a leading brand for diskettes in the retail market. At Maxell, Anderson was responsible for marketing and sales for branded computer products. Anderson previously held key sales positions selling branded products for Dysan and 3M.
 Kao has been the leading supplier to the OEM (original equipment manufacturer) market for two consecutive years, according to leading analyst firm Santa Clara Consulting Group. The company is also a leading supplier to the government market, and Kao is currently the leading brand of diskettes in Canada. The appointment of Anderson underscores Kao's commitment to build an aggressive retail program, which will be announced in its entirety later this year.
 John Depuy, director of marketing for Kao said, "Success in the retail market is crucial for Kao, as it will introduce the company as a mass merchandiser for the first time, making our brand accessible to all consumers of data storage products. Until now, we have focused our marketing efforts on high-volume OEM, government and corporate buyers, and we intend to pursue the retail market just as aggressively. Our advantage is that we've secured a position as a high-quality, value-added product -- a position that translates well into the retail market."
 Larry Anderson said, "Kao's track record is phenomenal -- it has become a leading manufacturer in the industry in only six years, and the company is an absolute leader in quality. Kao is positioned better than any other diskette manufacturer to give end users what they need and to react quickly to the demands of the market."
 Anderson received a B.B.A. in marketing from Western Michigan University. He also has minored in business and business communications.
 Kao Infosystems Company, located in Plymouth, Mass., and Kao Didak, located in Arnprior, Ontario, work together to better serve North America. The companies' products, including diskettes, data cartridges, digital audio tapes (DATs) and software duplication services, incorporate advanced surface science technology. Kao Infosystems Company is a division of Kao Corporation of America, a wholly owned subsidiary of Kao Corporation. Kao Didak is a direct subsidiary of Kao Corporation, a $5 billion Japanese conglomerate established in 1887.
 -0- 3/2/92
 /CONTACT: Dorin Thibault of Kao Infosystems, 800-274-5520; or Donna Ruane or Katherine Leavenworth both of Miller Communications, 617-536-0470 for Kao Infosystems/ CO: Kao Infosystems Company ST: Massachusetts IN: CPR SU: PER


DD -- NE004 -- 3753 03/02/92 08:44 EST
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Publication:PR Newswire
Date:Mar 2, 1992
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