KANA survey looks at demand for web self-service in retail.
TELECOMWORLDWIRE-19 September 2002-KANA survey looks at demand for web self-service in retail (C)1994-2002 M2 COMMUNICATIONS LTD http://www.m2.com
Electronic CRM solutions supplier KANA has completed a survey on the demand for web self-service in the retail industry.
The company found that 53% of all the customers surveyed said that they use web-based communications more often than the phone for customer service. A further 50% believed that web self-service was the most ideal form of communication for obtaining a timely reply to inquiries while 47% think that online retailers should use web self-service more than they are doing now.
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|Title Annotation:||Industry Trend or Event|
|Comment:||KANA survey looks at demand for web self-service in retail.(Industry Trend or Event)|
|Article Type:||Brief Article|
|Date:||Sep 19, 2002|
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