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K-III ACQUIRES ELECTRONICS SOURCE BOOK; NINE DIRECTORIES SERVICING ELECTRONICS MARKET WILL BE PART OF INTERTEC UNIT

 NEW YORK, Nov. 3 /PRNewswire/ -- William F. Reilly, chairman and CEO of K-III Communications Corp., today announced that K-III has purchased nine regional directories used by corporate purchasing agents to source electronic products employed in the manufacture of original equipment. The directories, which operate under the name Electronics Source Book, will be operated as part of Intertec Publishing, K-III's trade magazine publishing unit.
 The acquisition was made from Paramount Publishing, Inc., of Irvine, Calif., which publishes five directories in the Western United States, and Professional Decision Making of Albany, N.Y., which publishes four directories in the Eastern United States under license. The terms of the acquisition were not disclosed.
 "Intertec already has a presence in this market with EE Product News, which serves more than 100,000 engineers and managers involved in the manufacture and distribution of electronic equipment, components and accessories," Mr. Reilly said. "The Electronics Source Book is the leading directory in its field, and provides a primary advertising vehicle for regional electronics distributors to easily and economically reach the corporate purchasing agent. We intend to strengthen its marketing," he added, "but otherwise plan no changes whatsoever. The, quality of this publication is unquestioned by advertisers and readers alike."
 The Electronics Source Book was founded in 1981 and currently serves more than 1,000 advertisers.
 Intertec Publishing, which is one of the largest trade magazine publishing companies in the U.S., is headquartered in Overland Park, Kansas. It publishes 27 magazines, three foreign language magazines, five newsletters, ten directories/annuals, two show dailies and 260 technical books and pricing guides. Trade shows, seminars, postcard docks, databases, reprints, marketing research and list rentals are among its other services.
 Paramount Publishing, headquartered in Irvine, Calif., is not related to Paramount Communications, Inc.
 K-III Communications is a diversified publishing, information and direct response company. Its properties include such well known publications as Seventeen and New York magazines, Weekly Reader, Daily Racing Form, and Funk & Wagnalls New Encyclopedia.
 -0- 11/3/93
 /CONTACT: Gregory William Miller of Robinson Lake/Sawyer Miller Group, 212-484-7404/


CO: K-III Communications Corp.; Paramount Publishing, Inc. ST: New York IN: PUB SU: TNM

LD -- NY096 -- 0305 11/03/93 16:35 EST
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Publication:PR Newswire
Date:Nov 3, 1993
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