K-C upgrades moist wipes packaging.
For a limited time, each Cottonelle OneTouch Dispensing tub will come with a free Cottonelle EasyReach Hanger, which is installed using Command brand strips from 3M. "With Command brand strips, the Cottonelle EasyReach Hanger is easy to apply, holds strongly, yet removes cleanly so users can confidently mount their OneTouch Dispensing tub wherever they want without fear of damaging their walls," says Joe Paul, 3M marketing supervisor.
In addition, the Cottonelle brand is once again encouraging consumers to "get fresh" with a friend and pass on the message that Flushable Moist Wipes leave you feeling fresher than dry toilet paper alone to provide an enhanced, everyday clean. Fans of Cottonelle Flushable Moist Wipes are, for a limited time, able to send a free tub of wipes to a friend or family member and get a free tub for themselves in return.
"We received such an overwhelming response to our initial Get Fresh With a Friend Program that we knew we had to satisfy such strong consumer demand by bringing it back in 2011," says Cherie Kamin, Cottonelle brand manager. "While bathroom habits are not always the most comfortable topic to discuss, Cottonelle Flushable Moist Wipes users are passionate about their love for the fresh clean that they get from using the product. Sending a free tub to someone they care about is an easy way to show friends and family what 'getting fresh' is all about."
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||WIPES MARKET WATCH|
|Publication:||Household & Personal Products Industry|
|Date:||Sep 1, 2011|
|Previous Article:||Supply shake-up: what will it mean for wipes?|
|Next Article:||Neutrogena adds to Wave skincare line.|