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K-C upgrades moist wipes packaging.

Kimberly-Clark has upgraded the packaging for its Cottonelle Flushable Moist Wipes with a proprietary OneTouch dispensing tub. The new design is sleek and modern, making it easier and faster to access the wipes. With a significantly larger button, the OneTouch Dispensing tub is easy to open and requires less force to push, allowing most anyone to use the Cottonelle Flushable Moist Wipes whenever they need one.

For a limited time, each Cottonelle OneTouch Dispensing tub will come with a free Cottonelle EasyReach Hanger, which is installed using Command brand strips from 3M. "With Command brand strips, the Cottonelle EasyReach Hanger is easy to apply, holds strongly, yet removes cleanly so users can confidently mount their OneTouch Dispensing tub wherever they want without fear of damaging their walls," says Joe Paul, 3M marketing supervisor.

In addition, the Cottonelle brand is once again encouraging consumers to "get fresh" with a friend and pass on the message that Flushable Moist Wipes leave you feeling fresher than dry toilet paper alone to provide an enhanced, everyday clean. Fans of Cottonelle Flushable Moist Wipes are, for a limited time, able to send a free tub of wipes to a friend or family member and get a free tub for themselves in return.

"We received such an overwhelming response to our initial Get Fresh With a Friend Program that we knew we had to satisfy such strong consumer demand by bringing it back in 2011," says Cherie Kamin, Cottonelle brand manager. "While bathroom habits are not always the most comfortable topic to discuss, Cottonelle Flushable Moist Wipes users are passionate about their love for the fresh clean that they get from using the product. Sending a free tub to someone they care about is an easy way to show friends and family what 'getting fresh' is all about."
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Title Annotation:WIPES MARKET WATCH
Publication:Household & Personal Products Industry
Date:Sep 1, 2011
Words:302
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