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Just in Time for the Holidays BrainPOP.com Selected as "Great Website for Kids".

American Library Association Gives BrainPOP Seal of Approval

NEW YORK -- The American Library Association (ALA) - the oldest and largest library association in the world - has chosen BrainPOP.com as one of its "Great Websites for Kids." The ALA is a group of 64-thousand librarians whose mission is promoting the highest quality library content; it took four criteria into account when selecting BrainPOP.com to be one of its Great Websites for Kids:

* Authorship/Sponsorship - Who put up the site and how responsive are they to users?

* Purpose - Does the site enrich the user's experience and expand the imagination?

* Design and Stability - Is the site easy to find, easy to use, and appealing to young people?

* Content - Does the site provide meaningful and useful content that Educates, Informs, or Entertains?

According to the ALA, Great Web Sites for Kids are those considered to be the best web sites for children aged birth to 14, outstanding in both content and conception, with "great" defined as "especially commendable in quality, reflecting and encouraging young people's interests in exemplary ways."

Teachers, libraries and schools looking for subscription information for BrainPOP can visit: www.brainPOP.com. And now, for the holidays, parents can purchase a special $99 holiday gift subscription at: http://www.brainpop.com/gift_subscription/

The gift subscription gives home access for 12 months, providing children with a fun, visual and engaging way to learn and practice the subjects they're being taught in school, and to find age-appropriate answers to the tough questions from the world around them.

The ALA seal is the latest in the growing list of education awards for BrainPOP, including the District Administration Curriculum Award, Forbes Best of the Web, and AEP's Distinguished Achievement Award for Educational Websites for Children. Using original content and flash animation to engage, entertain and teach, BrainPOP tackles subjects ranging from long division, music theory and grammar to Martin Luther King, Jr., terrorism, tsunamis, and Hurricane Katrina.

About BrainPOP

www.brainpop.com

BrainPOP, founded in 1999 by Avraham Kadar, M.D., is the leading producer of animated educational movies for grades K-12. Millions of students regularly watch BrainPOP movies and exchange messages with a dynamic cast of five characters who lead them through related activities on the BrainPOP web site: interactive quizzes, comic strips and experiments. Twenty-five percent of U.S. school districts subscribe to BrainPOP and integrate its offerings into daily curriculum. The company has developed partnerships with Time Warner, Popular Science, McGraw-Hill, National Geographic, AOL @ SCHOOL, Yahoo! and Road Runner. BrainPOP has won multiple education and media awards including: the District Administration Curriculum Award, top honors at the Flash Film Festival, Forbes Best of the Web, and AEP's Distinguished Achievement Award for Educational Websites for Children. BrainPOP's first print title, The Science Almanac for Kids, was published in 2004.

In early 2006, BrainPOP also launched BrainPOP en EspaSol (http://es.brainpop.com/), which is designed for Spanish-speaking students. And in September 2006 the company launched BrainPOP Junior (http://www.brainpopjr.com), designed specifically for children in grades K-3.
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Publication:Business Wire
Date:Dec 5, 2006
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