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Just Published: "NRT Smoking Cessation Aids in Malaysia".

[USPRwire, Wed Mar 09 2016] The vaping culture continued to grow strongly in Malaysia in 2015, with many people switching from smoking tobacco to vapers. Vapers use electronic nicotine delivery systems (ENDS) or e-cigarettes to deliver vaporised mixtures of chemicals to the user's lungs. It is a form of e-cigarette that heats up the liquid and converts it to vapour, which is then inhaled. In 2015, there were at least 1,000 vape shops nationwide while over 400 local electronic vaporiser devices were retailed in Malaysia. There were an estimated one million vapers in the country, of which 10% are under the age of 18. Vaping clearly has encouraged smokers to move from tobacco to vapers, in order to reduce the potential harm caused by tobacco consumption. However, the long-term effects of vaping are still unknown; therefore, some consumers tried to quit smoking using scientifically-proven methods, such as NRT smoking cessation aids.

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Competitive Landscape

Johnson & Johnson (Nicorette) was the leading player in 2015, with a 63% share of retail value sales, followed by GlaxoSmithKline Consumer Healthcare (Niquitin), with a 20% share, and Novartis Corp (Nicotinell), with a 17% share. NRT smoking cessation aids is not a dynamic category in Malaysia. The three significant competitors distributed products mostly through health clinics, hospitals and retail formats like pharmacies. Nicorette retained its leading position due to a strong distribution network and multiple products while some other brands ran out of stock.

Industry Prospects

Vaping is predicted to continue to evolve as an alternative for consumers trying to quit smoking. Despite vaporisers being purchased by more consumers, the long-term effects of vaping are still unknown. Moreover, the Malaysian government is expected to regulate vapers and liquids associated with vaping in the short term. NRT smoking cessation aids will continue to be seen as safer alternatives by smokers looking to quit the habit.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Malaysia market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

* Historic volumes and values, company and brand market shares

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Geographic Code:9MALA
Date:Mar 9, 2016
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