Printer Friendly

Just Published: "Bath and Shower in Saudi Arabia".

[ClickPress, Fri Nov 07 2014] There was a growing focus on hygiene in Saudi Arabia during the review period. This was linked to the country's increasingly crowded cities and homes, with rapid population growth and a large housing shortfall by the end of the review period. Consumers became increasingly focused on preventing the spread of bacteria and viruses, and avoiding bodily odours, due to living in close proximity with others. This focus on hygiene was also encouraged by repeated swine flu outbreaks in Saudi Arabia from 2009 onwards. These trends encouraged strong growth across bath and shower, with many consumers using products such as bar soap, body wash/shower gel and liquid soap on a more frequent basis.

Competitive Landscape

Binzagr Lever was the clear leader in bath and shower throughout the review period, and accounted for a 38% value share in 2013. The company offers a number of strong brands, many of which are present across a number of categories. This enables consumers to trade up from bar soap to liquid soap or body wash/shower gel within its popular brands, such as Lux, Dove and Lifebuoy. These brands together accounted for a 51% value share in bar soap in 2013, but are also present in body wash/shower gel, in which they accounted for a combined 37% value share in 2013. Lifebuoy and Lux, meanwhile, together accounted for a 22% value share in liquid soap in the same year.

Full Report Details at


Industry Prospects

Rising disposable incomes and an ongoing focus on hygiene will continue to benefit bath and shower during the forecast period. Consumers view body wash/shower gel and liquid soap as more hygienic and convenient, and as gentler on the skin in comparison with bar soap, and will thus continue to trade up to these products. Body wash/shower gel and liquid soap are thus set to see the strongest sales growth during the forecast period, with strong volume CAGRs of 14% and 9% respectively. Bar soap, however, is also set to see good volume growth, with a CAGR of 5%. Bar soap is expected to benefit from consumers washing their hands more frequently, and also from rising disposable incomes amongst low-income consumers, which will enable these consumers to buy bar soap more frequently.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Saudi Arabia market research report includes:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Bath and Shower Products Market in Mexico to 2017

- Bath and Shower Products Market in Peru to 2017

- Bath and Shower Products Market in the United States to 2017

- Bath and Shower Products Market in Sweden to 2017

- Bath and Shower Products Market in Egypt to 2017

Copyright 2014 ClickPress Provided by SyndiGate Media Inc. ( ).
COPYRIGHT 2014 SyndiGate Media Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2014 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Geographic Code:7SAUD
Date:Nov 7, 2014
Previous Article:New Market Research Report: Non-Alcoholic Steatohepatitis - Pipeline Review, H2 2014.
Next Article:Fuel Cell Technology Market - Global Trends and Forecasts Till 2019 - New Market Research Report.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters