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Just Chill... Brrrrrrruegger's to Offer Free Iced Coffee ``Pick-Me-Up'' on the Longest Day of the Year.

BURLINGTON, Vt. -- Bruegger's Debuts Iced Coffee - Offers Guests a Refreshing Summertime Treat on the Official Start of Summer, Tuesday June 21st

Days at the beach, afternoons by the pool and sips of refreshing iced coffee are some of the ways you can keep cool this summer. The long, hot days are officially here and Bruegger's introduces a new menu of iced coffees, a first for the bakery-cafe chain. Bruegger's new line of iced coffees is available in three unique flavors - traditional Bruegger's Original Blend, Fair Trade certified Wild Mountain Blueberry and Fair Trade Certified Blueberries and Cream.

To celebrate the introduction of iced coffee, participating Bruegger's bakeries nationwide will host in-store customer sampling events on Tuesday June 21st - Summer Solstice, the longest day of the year and the official start of summer. During the events, guests will be able to start their day or take a break with a free featured iced coffee sample. Samples will be available while supplies last.

"Iced coffee is the ideal summertime treat and the perfect pick-me-up for any time of day," said Scott Hughes, Vice President of Marketing, Bruegger's. "We are pleased to offer our guests the choice of Fair Trade Certified coffees that can help make a difference for coffee farmers and their families. This marks our entry into the iced coffee market and the next step in offering our guests more choices when it comes to coffee."

Bruegger's brews the coffees using the cold brewing process, a premium brewing method that uses cold water brewing to create a full-flavored coffee concentrate. Cold brewing results in a very smooth and rich tasting final product. In contrast, most iced coffees are made by brewing hot coffee with the ordinary drip process and then chilling it or pouring it over ice, which can result in a beverage with a sharper, less appealing flavor.

Bruegger's iced coffee, developed by coffee partners Green Mountain Coffee Roasters (NASDAQ: GMCR), is available in three sizes at the suggested retail price of $1.39 (16 oz.), $1.49 (20 oz.) and $1.99 (32 oz.). The new iced coffees include:

--Bruegger's Original Blend Iced Coffee - Bruegger's signature French Roast coffee blended using a cold brewing method. Using a French Roast blend produces the deep coffee profile needed for a satisfying iced coffee beverage.

--Wild Mountain Blueberry - Summer feature flavor that is Fair Trade certified. A fresh vibrant flavor in every sip, Wild Mountain Blueberry is a refreshing, cool blend perfect for summertime. Fair Trade certification guarantees small-scale farmers a fair price for high-quality coffee beans, so they can afford better nutrition, education, and health care for their families.

--Blueberries and Cream - Refreshing Iced Coffee using Wild Mountain Blueberry blend with a splash of half and half over ice with an optional topping of whipped cream. A unique flavor found only at Bruegger's.

Iced Coffees are available at participating Bruegger's locations nationwide. For more information on Bruegger's, please visit www.brueggers.com.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the quick, casual restaurant segment with 245 neighborhood bakery-cafes in 17 states. Bruegger's menu features a wide variety of authentic boiled and baked bagels, fresh-made salads, carb-friendly wraps, stone hearth breads, hearty soups, specialty and deli made sandwiches, desserts, unique coffee blends and original cream cheese in an assortment of flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 20, 2005
Words:577
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