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Jumbo to distribute Lenovo smartphones.

PC manufacturer Lenovo and Jumbo Electronics, a distributor of IT, telecom and consumer electronics, have signed an agreement that will see Jumbo become the key domestic retail (KDR) distribution partner in the UAE.

Under the accord, Jumbo Electronics will distribute Lenovo's smartphone range to all power retailers in the UAE and provide after-sales

support through the network of its 21 stores across the Emirates.

Vishesh Bhatia, CEO, Jumbo Electronics said: "As Jumbo group, we welcome

our partner Lenovo and are very excited to represent Lenovo smartphones in the

capacity of KDR distribution partner. The smartphone

category is growing and this strategic alliance will reinforce Jumbo's key

distribution expertise and diversification across various product categories

and channel partners. Jumbo will continue to leverage its strong leadership

position in retail with an effective marketing strategy, between Lenovo and

Jumbo Retail, to promote the Lenovo smartphones in the UAE."

Oliver Ebel, vice president and general manager,

Lenovo Middle East and Africa, said: "The

introduction of our smartphones in the UAE complements our strategy to become

the worldwide leader in the PC plus era. The UAE is a strategic market for

Lenovo where we are currently the second PC vendor with a 14.5% market share.

Our goal is to become one of the top three smartphone vendors in the UAE in the

coming few years and we believe our innovative devices, as well as our

strategic partners, will help us achieve that."

Ebel said the company has partnered with Jumbo

Electronics for its excellent customer service, extensive retail knowledge and

wide distribution network. "We are excited to be working with Jumbo and we look

forward to a long and beneficial partnership. UAE consumers

are exceptionally sophisticated and eager for new technologies and Lenovo is

committed to bringing its range of smartphone innovations, for every pocket, to

UAE consumers," said Oliver.


to Lenovo, its smartphone range is expected to hit UAE stores this summer.

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Geographic Code:7UNIT
Date:Jun 12, 2013
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