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Jumbo rebrands loyalty programme as Mukafa.

Jumbo Electronics vice-chairman and managing director Sajed Jassim Mohamed Sulaiman (third from right) and director and CEO C V Rappai (third from left) unveil the new Mukafa loyalty card in the presence of A Hameed A Rahman H A Mohamed (second from left), a longstanding customer, and other officials of Jumbo Electronics.

Jumbo Electronics has revamped its loyalty programme and rebranded it as Mukafa, meaning 'rewards' in Arabic. The new name for the loyalty programme also brings with it a new premium design card for members, the company has said in a press statement. The programme was formerly known as Jumbo Digits. Earning and redeeming points under the loyalty programme has now become easier. For every QR1 spent at a Jumbo showroom, customers can earn one Mukafa point, while every 100 points is equal to QR1 when it comes to redemption. Apart from the new look, Mukafa also comes with a host of other benefits, the statement notes. Its membership is free and does not involve any joining fees. Customers can also expect priority delivery within 24 hours for their purchases, while those shopping on their birthday or anniversary will get a special bonus of 5,000 Mukafa points valid for the same day. An additional discount of 2% can be availed for all purchases made on JumboSouq.com. Also, members can earn double points during Jumbo's Mega Promotion. In addition, Mukafa card holders are entitled to a 30% discount on labour charges and 5% discount on spare parts for any repairs. "Our loyalty programme goes beyond just earning and redeeming points, it is our way to appreciate and thank our loyal customers and make efforts to delight them. Hence, we decided to revamp the programme with a name that aptly reflects this feeling," said Sajed Jassim Mohamed Sulaiman, vice-chairman and managing director, Jumbo Electronics. Mukafa can also be used for gifting purposes and is best suited for corporates and individuals. The membership card can be used to shop from a wide range of electronics and appliances at Jumbo Electronics. Existing members under the Jumbo Digits loyalty programme will automatically migrate to the new Mukafa loyalty programme and will be able to avail of all its benefits. Customers wanting to register under Mukafa can do so by visiting any Jumbo Electronics, LG Brand shop and the Harman House showroom in Qatar.

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Publication:Gulf Times (Doha, Qatar)
Date:Sep 11, 2019
Words:403
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