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Joy Scott Group Announces Start of New Survey on What Motivates Physicians to Attend Dinner and Speaker Programs.

YARDLEY, Pa. -- A New Study by the Joy Scott Group focuses on the reasons physicians choose not to attend a speaker/dinner meeting.

More importantly, this study compels physicians to think of additional enticements to attend (according to AMA Guidelines). These responses will be qualitative in nature, so that you, the subscriber can read and evaluate the full text.

Over 3500 physicians will be surveyed with in-depth interviews with 15 speakers from different specialties.

The study will be completed in January and cost $83,000 (including proprietary on-site de-briefings).
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Publication:Business Wire
Date:Nov 14, 2007
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