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Articles from Journal of World Business (June 22, 2000)

1-7 out of 7 article(s)
Title Author Type Words
Global Standardization as a Success Formula for Marketing in Central Eastern Europe? Schuh, Arnold 4896
Marketing in Emerging and Transition Economies. Harvey, Michael; Myers, Matthew B. Brief Article 848
Motivations and Risks In International Licensing: A Review and Implications for Licensing to Transitional and Emerging Economies. Mottner, Sandra; Johnson, James P. 8203
Risks and Rewards in the Globalization of Telecommunications in Emerging Economies. Ramamurti, Ravi 7820
Strategic Alliances in Emerging Latin America: A View from Brazilian, Chilean, and Mexican Companies. Kotabe, Masaaki; Aulakh, Preet S.; Santillan-Salgado, Roberto J.; Teegen, Hildy; Coutinho de Arruda, 7527
The Response of the 'New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc. Money, R. Bruce; Colton, Deborah 7060
Valued Product Attributes in an Emerging Market: A Comparison Between French and Malaysian Consumers. M. Hult, G. Tomas; Keillor, Bruce D.; Hightower, Roscoe 5762

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