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Articles from Journal of Consumer Marketing (January 1, 1998)

1-9 out of 9 article(s)
Title Author Type Words
Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners. Seitz, Victoria 3521
Competitive advantage through specialty franchising. Preble, John F.; Hoffman, Richard C. 6310
Free advisory services create an entrepreneurial opportunity. McGinty, Robert L. 4798
Household cost effects on purchase timing decisions: do demographics matter? Vakratsas, Demetrios 7113
Making the decision to move to retirement housing. Gibler, Karen Martin; Lumpkin, James R.; Moschis, George P. 3196
Selling Sin: The Marketing of Socially Unacceptable Products. Rotfeld, Herbert J. Book Review 1660
Symbolic and functional positioning of brands. Bhat, Subodh; Reddy, Srinivas K. 4357
World Class Merchandising: Research, Results, and Recommendations. Churchill, Daniel W. Book Review 278
You Will Be Satisfied. Russell, Robert S. Book Review 585

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