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Articles from Journal of Consumer Marketing (March 22, 1997)

1-20 out of 20 article(s)
Title Author Type Words
Anger, catharsis, and purchasing behavior following aggressive customer complaints. Bennett, Roger 7567
Branding consumer goods: insights from theory and practice. Kohli, Chiranjeev; Thakor, Mrugank 7764
Business as a Calling: Work and the Examined Life. Lantos, Geoffrey P. Book Review 1427
Chinese consumers' perception of alpha-numeric brand names. Ang, Swee Hoon 6703
Computer currency. Laric, Michael V.; Jameson, Robert; Hersh, James D. 4513
Computer currency. Hersh, James D.; Jameson, Robert; Pitta, Dennis 4352
Consumer perceptions of bonus packs: an exploratory analysis. Ong, Beng Soo; Ho, Foo Nin; Tripp, Carolyn 5194
Direct Marketing Success Stories and the Strategies that Built the Business. Dowdell, Sharon Book Review 813
How to Find and Cultivate Customers Through Direct Marketing. Sachs, William S. Book Review 820
Internal Marketing: Your Company's Next Stage for Growth. Diener, Betty J. Book Review 339
Internet currency. Pitta, Dennis 1241
Internet currency. Pitta, Dennis 904
Sports Marketing: It's Not Just a Game Anymore. Walker, Sharianne Book Review 1124
Spousal influence in consumer decisions: a study of cultural assimilation. Ganesh, Gopala 7375
The One to One Future. Sachs, William S. Book Review 1006
The real-time response survey in new product research: it's about time. Kahle, Lynn R.; Hall, Douglas B.; Kosinski, Michael J. 7349
Time and companionship: key factors in Hispanic shopping behavior. Nicholls, J.A.F.; Roslow, Sydney; Dublish, Sandipa 5037
Total Quality in Marketing. Dupree, Jim Book Review 1310
Web Wealth: How to Turn the World Wide Web into a Cash Hose for You and Your Business ... Whatever You're Selling. Pitta, Dennis Book Review 737
Why Are We Still Here, Wondering Whether What We Are Doing is Science? Cahill, Dennis J. Book Review 2363

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