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Articles from Journal of Advertising Research (March 1, 2002)

1-19 out of 19 article(s)
Title Author Type Words
A new model for measuring advertising effectiveness. Hall, Bruce F. Brief Article 6449
A new model for measuring advertising effectiveness. Hall, Bruce F. 6463
Advertising may be inefficient irrespective of how the advertising budget was set: A response to Riedesel's comment on "benchmarking advertising efficiency". Luo, Xueming; Donthu, Naveen Brief Article 538
Advertising may be inefficient irrespective of how the advertising budget was set: a response to Riedesel's comment on "benchmarking advertising efficiency". Luo, Xueming; Donthu, Naveen 556
Attitude toward the site II: new information. Chen, Qimei; Clifford, Sandra J.; Wells, William D. 5088
Attitude toward the site II: New information. Chen, Qimei; Clifford, Sandra J.; Wells, William D. 5017
Comment on "benchmarking advertising efficiency" *. Rledesel, Paul; Luo, Xueming; Donthu, Naveen Brief Article 219
Comment on "benchmarking advertising efficiency" *. Luo, Xueming; Donthu, Naveen 228
Editorial: readability. Kover, Arthur J. Editorial 493
How early can video revenue be accurately predicted? Prosser, Elise K. 5609
How early can video revenue be accurately predicted? Prosser, Elise K. 5940
Interactive psychographics: Cross-selling in the Banking Industry. Peltier, James W.; Schibrowsky, John A.; Schultz, Don E.; Davis, John 10072
Interactive psychographics: cross-selling in the banking industry. Peltier, James W.; Schibrowsky, John A.; Schultz, Don E.; Davis, John (British explorer) 10091
Internet diffusion in Japan: cultural considerations. La Ferle, Carrie; Edwards, Steven M.; Mizuno, Yutaka 8679
Internet diffusion in Japan: cultural considerations. Ferle, Carrie La; Edwards, Steven M.; Mizuno, Yutaka 8686
Reaching the male consumer by way of daytime TV soap operas. Frisby, Cynthia M. 5779
Reaching the male consumer by way of daytime TV soap operas. Frisby, Cynthia M. 5786
Recall of brand placements in computer/video games. Nelson, Michelle R. 8374
Recall of brand placements in computer/video games. (Observations). Nelson, Michelle R. 8509

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