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Articles from Journal of Advertising Research (November 1, 1997)

1-7 out of 7 article(s)
Title Author Type Words
Creating "memes" while creating advertising. Gelb, Betsy D. 1943
Description and prescription. Ehrenberg, Andrew 3650
Differentiation or salience. Ehrenberg, Andrew; Barnard, Neil; Scriven, John 5464
Profiting from the "80-20 rule of thumb." Anschuetz, Ned 2969
The jeopardy in double jeopardy. Baldinger, Allan L.; Rubinson, Joel 4931
What consumers wish brand managers knew. Langer, Judith 4478
What do you want your brand to be when it grows up: big and strong? Farr, Andy; Hollis, Nigel 8050

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