Printer Friendly

Articles from Journal of Advertising Research (January 1, 1997)

1-11 out of 11 article(s)
Title Author Type Words
Advertising: strongly persuasive or nudging? Barnard, Neil; Ehrenberg, Andrew 7287
Building brand popularity: the myth of segmenting to brand success. Anschuetz, Ned 1378
Carpe diem, take advantage of time. Sneed, Paula A. 3144
Creating effective brand names: a study of the naming process. Kohli, Chiranjeev; LaBahn, Douglas W. 4124
In search of holy grails: two comments. Ehrenberg, Andrew 2209
In search of the holy grail: a rejoinder. Baldinger, Allan L.; Rubinson, Joel 1682
Measuring response error. Dutka, Solomon; Frankel, Lester R. 3353
The impact of employment status on married women's perceptions of advertising message appeals. Widgery, Robin; Angur, Madhukar G.; Nataraajan, Rajan 5258
To whom do advertising creatives write? An inferential answer. Kover, Arthur J.; James, William L.; Sonner, Brenda S. 5751
Walking down the aisle..... Cook, William A. Editorial 861
What does the marketing team need, description or prescription? Dyson, Paul; Farr, Andy; Hollis, Nigel 2678

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters