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Articles from Journal of Advertising Research (March 1, 1996)

1-10 out of 10 article(s)
Title Author Type Words
Ad executives grade new grads: the final exam that counts. Scott, Judith D.; Frontczak, Nancy T. 4539
Advertiser perceptions of fair compensation, confidentiality, and rapport. LaBahn, Douglas W. 5101
Do you really want to know? Biel, Alexander L. 3917
Don't be afraid to use fear appeals: an experimental study. LaTour, Micahel S.; Snipes, Robin L.; Bliss, Sara J. 5714
Five approaches to organize an integrated marketing communications agency. Gronstedt, Anders; Thorson, Esther 5881
Paradise tossed. Cook, William A. Editorial 962
The infomercial shopper. Donthu, Naveen; Gilliland, David 3801
Using judgment profiles to compare advertising agencies' and clients' campaign values. Murphy, Priscilla; Maynard, Michael L. 3350
What can one TV exposure do? Gibson, Lawrence D. 4421
Why copywriters don't like advertising research - and what kind of research might they accept. Kover, Arthur J. 2643

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