Printer Friendly

Jordan Breaks New Ground With Launch of Air Jordan XIX Delivering the World's Finest Performance Basketball Shoe; Lightest, Most Supportive Ever Air Jordan Shoe Integrates New Materials, Technology and Performance Features.

BEAVERTON, Ore., March 11 /PRNewswire/ -- Jordan, a division of Nike, Inc., is introducing the Air Jordan XIX, the latest version of the famed Air Jordan basketball shoe franchise. Now in its 19th year, the groundbreaking flagship product of the Jordan brand continues to push the envelope with the Air Jordan XIX through the integration of new materials, state-of-the-art technology and unmatched performance features. The lightest and most supportive Air Jordan sneaker to-date, the Air Jordan XIX is the world's finest performance basketball shoe and the ultimate combination of sport and style. The Air Jordan XIX will retail for $165 and be available in stores starting March 13, 2004.

Legendary for innovative design in the Air Jordan franchise, the Jordan brand set new standards with the Air Jordan XIX. Taking design inspiration from the lightning-quick agility and lethal arsenal that defined Michael Jordan and his legacy as the greatest to ever grace the court, the Air Jordan XIX is the newest Air Jordan to carry on the tradition of elevating the market to new highs in premium performance athletic footwear.

"We set out to create the finest performance basketball sneaker ever that also carries on the tradition of the Air Jordan franchise setting the benchmark for court fashion," says Tate Kuerbis, senior footwear designer for Jordan. "With the Air Jordan XIX, we have succeeded in blending new materials, cutting-edge technology and true Jordan brand fashion appeal to create an unparalleled shoe, both in style and substance."

"Over the last 19 years the Jordan brand has been innovating while the industry follows," says Michael Jordan. "The Air Jordan franchise has gotten better and better with each shoe and the Air Jordan XIX is a true combination of the performance, style and creativity that the brand is all about."

"The Air Jordan XIX is undeniably our most innovative basketball shoe ever," adds Gentry Humphrey, brand product director for Jordan. "Through inventive design, new technology and enhanced materials, we've created a shoe that adheres to the brand's tradition of true performance footwear built for superior athletes, with an element of style that has made the Jordan brand the industry leader."

Original to the Air Jordan XIX, Tech-Flex, a strong yet flexible, lightweight material, was incorporated into the shoe's design, providing exceptional comfort and enhanced breathability, contributing to unsurpassed overall feel and the lightest and most supportive Air Jordan ever.
 Additional key performance features of the Air Jordan XIX include:

 - Tech-Flex lace cover: lightweight, flexible and breathable. Designed
 to provide exceptional support of the instep during dynamic movement.
 - Phylon midsole with full-length Zoom Air and double-stacked Zoom Air
 in the heel for exceptional cushioning.
 - Dual-density, fully molded sockliner with special foam inserts for
 comfort and shock absorption.
 - Carbon-fiber mid-foot shank plate provides additional lateral support.
 - Solid rubber outsole employs a new pattern with transparent rubber
 lateral support counters for outstanding court contact and traction.
 - Tech-Flex overlay provides a lockdown fit with an adjustable strap,
 providing a personal and customized fit.




The Air Jordan XIX will be supported by print, online and television marketing support, including three innovative television spots themed "And The Ball Said," which feature Team Jordan members Carmelo Anthony of the Denver Nuggets, Gary Payton of the Los Angeles Lakers and Jason Kidd of the New Jersey Nets. The spots show the players drawing inspiration from the ball itself, which is personified as a muse, coach and romantic distraction, and voiced by legendary Georgetown coach John Thompson.

The Air Jordan XIX will be released in both white and black colorways. Beginning with the white colorway on March 13, and the black colorway available in stores on May 8. The Air Jordan XIX can be found at NikeTown, Foot Action, Finish Line and several urban retailers nationwide. It is also available online at http://www.jumpman23.com/ .

About Jordan

A division of Nike, Inc., Jordan is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete lifestyle collection of sport, casual and style products. The Jordan brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.

For more information on Jordan, visit http://www.jumpman23.com/ .

CONTACT: Theresa Tran, Jordan, +1-503-671-3381, theresa.tran@nike.com; or Rick Heineman, or Michael Oliver, moliver@bncpr.com, both of Bragman Nyman Cafarelli, +1-310-274-7800, for Jordan

Web site: http://www.jumpman23.com/
COPYRIGHT 2004 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 11, 2004
Words:749
Previous Article:CSC-Led Eagle Alliance Achieves ISO 9001:2000 Certification; Eagle Alliance Team Accomplishes Certification Ahead of Schedule.
Next Article:ATTENDEE UPDATE: WORLD PREMIERE OF TOUCHSTONE PICTURES' THE LADYKILLERS FRIDAY, MARCH 12TH AT THE EL CAPITAN.
Topics:


Related Articles
Jordan Introduces the New Air Jordan XVII Experience; Flagship Basketball Shoe Loaded With Features and Extras.
Converse Debuts ICON(TM) Performance Basketball Shoes on NBA Rookies, Sets Pre-Holiday Retail Release.
The Jordan Brand Holds Court at All Star Weekend With Line-Up of Community, Athlete and Celebrity Events; Jordan Brand's All Star Events to Include...
The Legacy Continues with the Air Jordan XVIII; Jordan to Release New Basketball Shoe; Michael Jordan to Wear During Final Season.
Long-Anticipated Air Jordan XXI Release Takes Jordan Into the Next Generation of Athletic Luxury Design and Technology.
Jordan Brand and Levi's(R) Jeanswear Announce: 23 Meets The Original 501(R) Jean.
Jordan Brand and Levi's(R) Jeanswear Announce: 23 Meets the Original 501(R) Jean.
Michael Jordan and Charlie Sheen are a Perfect Fit in New Hanes(R) Men's Underwear TV Commercial.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters