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Title Type Date Words
Are you up on the digital habits of prospective students? Survey provides insight on student reaction to higher ed website and social media marketing (hint: they like personalization). Aug 1, 2019 604
Higher ed websites deserve more attention: The technology exists to make a first impression a lasting one. Jun 1, 2019 652
Digital marketing trends for 2019: Privacy concerns, artificial intelligence and shifts in social media lie ahead. Jan 1, 2019 556
Colleges tell compelling 'Stories' on Instagram: Creativity drives popular social media tool that personalizes content for specific users. Nov 1, 2018 562
Keeping up with the changing social media landscape: Modifications to popular platforms leave users second-guessing their value. Aug 1, 2018 624
A deep data dive: The state of higher ed analytics 2018. Apr 1, 2018 659
Digital marketing trends for 2018: New technologies offer a wealth of outreach opportunities for schools. Jan 1, 2018 572
Investing in impressions: When paying to play really pays offfor colleges. Nov 1, 2017 632
Deep dive into digital habits: digital expectations of students and parents in 2017. Sep 1, 2017 620
Snap's spectacles show your campus in new light: hands-free video inspires schools to experiment with social media app's wearable tech. Jul 1, 2017 636
Live, from social media: streaming video over social platforms makes viewers part of the action. May 1, 2017 674
Time to AMP your website? A new standard holds promise for mobile web developers, but may not make sense for all institutions. Nov 1, 2016 640
Meeting new students' digital expectations: survey provides insight into how prospects want to be reached. Sep 1, 2016 652
Turning 'likes' to action--and revenues: paid advertising on social media gets mixed results. Jul 1, 2016 659
4 insights on higher ed websites: analytics project offers guidance on maximizing digital communications. May 1, 2016 678
Videos show 360-degree campus views: higher ed deploys immersive video to create virtual tours and tell eye-catching stories. Mar 1, 2016 677
Five digital trends for 2016: targeted marketing digital assistants and virtual reality will play a part in higher ed's internet mix. Jan 1, 2016 621
Advanced web analytics for higher ed: how to measure the impact of digital initiatives. Nov 1, 2015 671
Should you care about Periscope? Early adopters explored possible campus use of live, mobile video over the summer. Sep 1, 2015 645
Video drives web audience deeper: how colleges can funnel visits from home page to admissions and other key web pages. Jul 1, 2015 657
Challenges in social media measurement: look beyond vanity measurements to tackle the real questions. May 1, 2015 667
Should your university SnapChat? Following a new generation of students on this visual mobile-messaging platform. Mar 1, 2015 649
Digital trends for 2015: what's in store for higher ed web developers? Jan 1, 2015 660
Putting web analytics data to use: no matter how much data you collect, it's useful only if you're asking the right questions. Nov 1, 2014 693
Don't toss the social media TOS: ignoring these agreements could be troublesome for your institution. Sep 1, 2014 734
Sign on and go: the pros and cons of using social logins for institutions. Jul 1, 2014 718
Going atomic: new tools to develop the building blocks of responsive websites. May 1, 2014 676
Universal analytics: a game changer for higher ed? Learn what every higher eel digital analytics professional will soon be talking about. Mar 1, 2014 692
Digital trends to shape 2014: how online trends will impact the work of digital professionals this year. Jan 1, 2014 760
Digital project management higher education: the keys to keeping your head above water. Nov 1, 2013 651
The rise of SEO for higher ed? Why search engine optimization should be a priority for your university website. Report Sep 1, 2013 739
Higher education crowdfunding: after social media and MOOCs, watch out for crowdfunding. Jul 1, 2013 829
To go or not to go ... responsive: the trend toward a responsive approach to web design and why it's catching on. May 1, 2013 719
Beyond "reportics": three steps to data-driven decisions with web analytics. Mar 1, 2013 770
The new digital advertising order: using online advertising to reach target audiences. Jan 1, 2013 1428
The new digital advertising order: using online advertising to reach target audiences. Nov 1, 2012 1440
The end of online writing? Disruptive forces and their impact on content for the web. Sep 1, 2012 1428
The rise of analytics-driven decisions: relying on web analytics in decision making. Jun 1, 2012 1450
The 2012 state of the mobile web in higher ed: mobile solutions now at the majority of institutions. Apr 1, 2012 1414
One design to rule them all? Responsive web design in higher education. Feb 1, 2012 1427
Time to get strategic with content: why it's worth the investment and how to get started. Nov 1, 2011 1467
Web accessibility: required, not optional: why everybody's talking about accessibility and how to move toward compliance. Sep 1, 2011 1469
Analytics: the holy grail of social media? A year of growth for measuring social media activity. Jun 1, 2011 1426
The state of the mobile Web in higher Ed: mobile solutions and strategies--and the budgets behind them. Apr 1, 2011 1437
Location, location, location: should institutions dive into Foursquare and other location-based services? Feb 1, 2011 1491
Getting your e-mail in their inboxes: using e-mail service providers for improved deliverability of messages to external audiences. Nov 1, 2010 1440
The state of online analytics in higher ed: survey confirms need for web and social media analytics revolution. Column Sep 1, 2010 1415
Embracing web analytics: why and how to get a web analytics revolution started at your institution. Jun 1, 2010 1464
How to select the right CMS: a five-step plan for evaluating web content management systems. Apr 1, 2010 1459
Websites gone mobile: more institutions exploring--and succeeding with--mobile web. Survey Feb 1, 2010 1460
How to YouTube with success: six tips for optimizing online videos. Nov 1, 2009 1443
Social media measurement 101: a seven-step plan to set up (and benefit from) a simple social measurement program. Oct 1, 2009 1398
The ABCs of mobile marketing: words to know in exploring this new frontier in higher education marketing. Jul 1, 2009 1470
2010: print to web odyssey? A five-step plan for assessing and negotiating the transition from print to web publications. Jun 1, 2009 1258
Web redesign on a dime: tools, tips, and tricks to revamp or upgrade an institutional website. Apr 1, 2009 1400
More with less: seven ways to survive the budget crunch. Feb 1, 2009 1458
Should you twitter? Real and effective communication, 140 characters at a time. Column Jan 1, 2009 1542
It's the community, stupid! A seven-step plan to raise and nurture any community online. Oct 1, 2008 1430
E-mail, gmail, hotmail, and beyond: three questions to ask before switching to a free e-mail solution. Aug 1, 2008 2188
Magazines: gone digital, going paperless? Making decisions in the transition from print to digital for campus publications. Jun 1, 2008 1477
It's 2008: is your 911 website ready? Eight tips for designing an institution's crisis web template. Apr 1, 2008 1600
Facebook applications: the game changer? New ways higher ed institutions can use social networking. Feb 1, 2008 1438
10 steps to better blogs: creating a blog is easy. Making it great requires a plan. Nov 1, 2007 1453
Demand print or print on demand? Oct 1, 2007 1492
Lights, camera, YouTube, action! Higher ed institutions can unleash the power of online videos without breaking the budget. Aug 1, 2007 1464
A second life for higher education? Virtual worlds may wind up breathing new life into teaching, learning, and creative expression. Company overview Jun 1, 2007 1452
Facebook, MySpace, and Co.: IHEs ponder whether or not to embrace social networking websites. Apr 1, 2007 1388
PR on the Web 101: Institutional Public Relations teams may be preventing their schools from getting deserved media coverage. Here's how the web can help. Feb 1, 2007 1446
10 tips to a successful website redesign: web professionals who have "been there, done that" share some pointers. Dec 1, 2006 1481
10 tips for surviving a CMS switch: make the switch to a new content management system as seamless as possible. Oct 1, 2006 1422
License to recruit? Admissions-sponsored student blogging can get real results for your institution. Aug 1, 2006 1460
RSS: the next big thing in university web communications: investing in this technology can help get an institution's news delivered--and read. Jun 1, 2006 1411
The brand (brave?) new world of online public relations: ready or not, IHEs must strategize about how they appear in mentions on the web. Apr 1, 2006 1490
The Power of Podcasts: universities explore mp3 technology as a new marketing tool. Feb 1, 2006 1468

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