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John W. Dozier & Sue Scheff.

John W. Dozier & Sue Scheff

Health Communications Inc.

3201 S. W. 15th Street, Deerfield Beach, FL 33442

9780757314155, $14.95,

The internet is very powerful tool, for promoting (or defrauding!) your business. "Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet" is a guide for companies who want to defend themselves on the internet, be it against scams, smear campaigns, and cyber crime. "Google Bomb" is an excellent guide to one's legal rights on the internet (an entity which has very little regulation--but the regulation that is there can be used to protect one's rights). An enlightening and highly important read for any company that wants to prepare its internet defenses.
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Publication:Internet Bookwatch
Article Type:Book review
Date:Nov 1, 2009
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