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John Deere honored with Product of the Year Award.

The John Deere 60 Series Combine was recognized by Agri Marketing magazine as the 2004 Product of the Year. Judged by an independent panel, John Deere's product was selected based on market environment, industry recognition, benefit and value to the marketplace, and strategic marketing approach. "John Deere made a substantial investment in the research and development of the 60 Series Combine in order to deliver on our customers' demand for a more productive and user-friendly machine," says Barry Nelson, PR manager for John Deere Agricultural Division. As the winner, the John Deere 60 Series Combines were featured in the October issue of Agri Marketing. "Agri Marketing initiated the Product of the Year program to showcase successful product-marketing endeavors within our industry," says Publisher Bill Schuermann. The Product of the Year search is now in its seventh year; entries for the 2005 search will be accepted in May.
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Title Annotation:FYI News & Notes
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 1, 2005
Words:147
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