Joe Coors to run for Colorado House seat.
The Republican National Committee has designated Mr. Coors one of its "Young Gun" candidates, indicating that RNC feels he has a good chance of success, and that he will be alloted party funds.
Coors family members have donated more than $40,000 of his $241,000 in itemized contributions.
Mr. Coors has launched a series of radio and TV ads, with the message "I am not a beer."
Mr. Coors' younger brother Pete Coors, current chairman of the Molson Coors Brewing Co., made an unsuccessful run for the U.S. Senate in 2004.